ibusinesslines.com December 09, 2018

Over a third Black Friday purchases were made on the phone

25 November 2018, 08:23 | Jodi Jackson

Amazon’s Echo Look compares your outfits to see which look better on you — and it’s $150 off for Black Friday right now

What time is

That's more than a 23 percent increase compared to last year's 5.03 billion, according to a new report from Adobe Analytics, which tracks 80 of the top 100 internet retailers in the USA, including Walmart and Amazon.

A Black Friday shopper walks through Dolphin Mall on Friday, Nov. 23, 2018, in Miami.

Data from retail research firm ShopperTrak also showed that visits to stores fell a combined 1 percent during Thanksgiving and Black Friday compared with the same days in 2017. Black Friday was also the first day ever to see more than $2 billion in sales coming from phones alone, according to Adobe.

Adobe says that the top five products purchased online in the states on Black Friday were Laptops, LOL Surprise dolls and accessories, Fingerlings baby pet toys for kids, the new Let's Go Pikachu/Evee Pokemon games, and the God Of War video game.

A new era of wall clocks

That being said, most of us are probably looking for what the great exclusive game deals on Cyber Monday are. Meanwhile, store visits Black Friday by itself were down 1.7 percent. For the past few years, Black Friday was believed to be waning in importance, but it is now turning into a day when shoppers do not necessarily flock to stores but spend heavily online. Since Nov. 1, USA consumers have spent $38 billion online.

Foot traffic at malls and stores across the USA this past holiday weekend wasn't as strong as a year ago, a retail tracking firm said Saturday, while a separate report suggested more consumers opted to shop online.

To encourage customers to come back to retail websites with credit cards in hand, Walmart has announced several of its upcoming Cyber Monday deals already. Adobe expects Cyber Monday sales to grow 17.6 percent year-over-year to $7.8 billion.

First published November 24, 11:51 a.m. PT. Update, 2:47 p.m. PT: Adds more information from Adobe.

Other News

Trending Now

Tesla takes Price Cut in China to absorb Trade War effect
China is now the largest market for an electric vehicle so it made sense that Tesla would want to tell their vehicles there. The move marks a shift from July when Tesla was one of the first USA carmakers to raise prices in response to tariffs.

In Renewed Attack, Trump Accuses Judges Of Making US "Unsafe"
As Trump continues his assault against a sitting Supreme Court Justice, legal battles over troops at the border continue. But it's unprecedented in modern history for a chief justice to challenge a president's comments.

Government asks high court to hear transgender military case
The first try immediately launched several injunctions which caused the administration to rewrite its policy. The appeals court has since ruled but the administration's request that the court hear the case stands.

25 dead as bus falls into canal in Karnataka’s Mandya
In a tweet, the President said, "Extremely saddened to learn about the tragic bus accident in Mandya , Karnataka ". Police had a hard time controlling the crowd as people living nearby thronged the accident site.

'Not enough heart': Mourinho slams United flops
Lindelof appeared in discomfort at the end of the game and Mourinho told MUTV he thinks the centre-back is injured. He was probably our best player. "I don't know how long he will be out, but he is a fantastic example".

Uganda: At least 29 dead after boat capsizes in Lake Victoria
Immediate information on the number of people aboard the boat remains scanty with survivors putting the number between 80 and 120. The sinking was gradual, however, first responders could not make it in time to save ever life on broad after the emergency call.

Black Friday protests outside Amazon over working conditions
While Black Friday started as a post-Thanksgiving sales event in the United States , it's grown in popularity in other countries. It added that one report detailed a forklift truck crash caused by a "lapse of concentration possibly due to long working hours".