ibusinesslines.com
ibusinesslines.com December 09, 2018


Over a third Black Friday purchases were made on the phone

25 November 2018, 08:23 | Jodi Jackson

Amazon’s Echo Look compares your outfits to see which look better on you — and it’s $150 off for Black Friday right now

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That's more than a 23 percent increase compared to last year's 5.03 billion, according to a new report from Adobe Analytics, which tracks 80 of the top 100 internet retailers in the USA, including Walmart and Amazon.

A Black Friday shopper walks through Dolphin Mall on Friday, Nov. 23, 2018, in Miami.

Data from retail research firm ShopperTrak also showed that visits to stores fell a combined 1 percent during Thanksgiving and Black Friday compared with the same days in 2017. Black Friday was also the first day ever to see more than $2 billion in sales coming from phones alone, according to Adobe.

Adobe says that the top five products purchased online in the states on Black Friday were Laptops, LOL Surprise dolls and accessories, Fingerlings baby pet toys for kids, the new Let's Go Pikachu/Evee Pokemon games, and the God Of War video game.

A new era of wall clocks

That being said, most of us are probably looking for what the great exclusive game deals on Cyber Monday are. Meanwhile, store visits Black Friday by itself were down 1.7 percent. For the past few years, Black Friday was believed to be waning in importance, but it is now turning into a day when shoppers do not necessarily flock to stores but spend heavily online. Since Nov. 1, USA consumers have spent $38 billion online.

Foot traffic at malls and stores across the USA this past holiday weekend wasn't as strong as a year ago, a retail tracking firm said Saturday, while a separate report suggested more consumers opted to shop online.

To encourage customers to come back to retail websites with credit cards in hand, Walmart has announced several of its upcoming Cyber Monday deals already. Adobe expects Cyber Monday sales to grow 17.6 percent year-over-year to $7.8 billion.

First published November 24, 11:51 a.m. PT. Update, 2:47 p.m. PT: Adds more information from Adobe.




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