ibusinesslines.com December 14, 2018

Apple cancels iPhone XR production boost

06 November 2018, 11:08 | Jodi Jackson

iPhone XR sales reportedly kill production boost plan

Apple cancels iPhone Xr production boost

The iPhone XR - priced starting at $749 - is meant to replace the iPhone 8 introduced a year ago.

Apple shares fell almost 4 percent after a report signaled that its new, lower-priced iPhone XR might not be selling as well as expected.

Apple Inc's Asian supplier and assembler stocks fell on Tuesday on a media report that the iPhone maker had told its smartphone assemblers to halt plans for additional production lines dedicated to its new iPhone XR.

However, to enhance the company's global deployment, Tung said that Pegatron is studying the feasibility of producing in the Southeast Asia region and will make some adjustments if necessary.

Apple's iPhone XR was the third model the company unveiled in September.

Nikkei writes that the lack of innovation is hurting Apple. The move will reduce total possible iPhone XR production by 100,000 units per day over the next few months, according to the report.

"For the Foxconn side, it first prepared almost 60 assembly lines for Apple's XR model, but recently uses only around 45 production lines as its top customer said it does not need to manufacture that many by now", a source told Nikkei.

It's too early to tell if the iPhone XR will have a similar fate as the iPhone 5C. These phones are about 20 percent less expensive than the iPhone XR. The publication notes that Apple had previously planned 20 million units for the older iPhone models this quarter, but raised the figure to 25 million units.

"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", Nikkei report quotes a source as saying.

Despite Apple hinting at a lesser performance deterioration compared to the older models, the feature will eventually tune down the CPU' performance to prevent the device from abruptly switching off. The company forecasted fiscal-first-quarter sales of $89 billion to $93 billion versus the average analyst projection of $93.02 billion.

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