ibusinesslines.com
ibusinesslines.com November 14, 2018


WhatsApp is getting adverts some time soon

03 November 2018, 05:46 | Jodi Jackson

Brace yourselves: Ads in WhatsApp are coming

WhatsApp VP confirms ads are coming to the ‘Status’ section

According to Daniels, the move to monetize the messaging app will allow businesses to reach WhatsApp users around the globe.

Facebook's native advertising system would power the advertisements to WhatsApp and this would help users to understand and participate in businesses through the messaging app. Speaking to several Indian publications, WhatsApp Vice President Chris Daniels said that the company would soon inject ads into WhatsApp's Instargram Stories-like statuses.

Previously WhatsApp charged an annual $1 fee to users after their first year using the service, but this was abandoned in 2016.

The WhatsApp Status feature was launched a year ago, a knock-off of the Stories features found on Snapchat and later Instagram and Facebook.

They will appear in the Status feature of the WhatsApp application, although the company is yet to reveal when they will start.

In the Forbes interview, Acton said that he learned that Facebook was planning to integrate ads into the service even before the acquisition took place.


Facebook CEO Mark Zuckerberg's objective to monetise WhatsApp has constrained the online networking informing administration's prime supporters to leave the organization.

Recently, WhatsApp also said that it will appoint the head of India operations by the year-end.

Chris Daniels did not specify the date of this new arrival, deemed as an unpleasant novelty by many users, but reports indicate that it would be introduced early next year. The content shared on Status disappears after 24 hours.

WhatsApp users will likely notice something different with the app in the near future.

After the departure of both founders (who were against the idea of monetisation through ads), the company has decided that it's time to flood the only safe space you had left with adverts.

Display ads have become a way of life for Twitter, the Facebook-owned Instagram, and other social media apps.



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