Google's search service is great at helping you find stuff across the web, but all your queries also help the company build a profile of you it can use to target you with ads. Google has been reeling under pressure over a Google+ privacy flaw that left hundreds of thousands of users exposed to hacking.
A new feature has been introduced to Google Search that allows users to delete their search history from remote storage.
The new controls seem to be in response to a growing trend with tech companies being pulled up on issues of privacy.
Google plans to provide users greater transparency about how its products and services collect and share personal data, a move that comes as the tech giant finds itself the latest target of US regulators and critics over data-privacy issues.
"To control the ads you see when you search, we give you access to your Ad Settings". "And these stockpiles of personal data serve only to enrich the companies that collect them". Just use the three-dot menus next to each search term.
How do I see Google Lens in image search?
Alternatively, go to Settings and select the Your data in Search option from a search results page.
Scroll down to the "Your search activity section".
When will these privacy controls be available?
It'll then bring up a form where you can set a date range through which your activity will be deleted, as well as the Google products that this will apply to.
Google is rolling this out to the desktop and mobile web from today, and will roll it out to the Google app for iOS and Android in the coming weeks.
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