ibusinesslines.com September 21, 2018

Volkswagen is ending production of its iconic Beetle

16 September 2018, 08:04 | Kelvin Horton

Image A bug's life Beetles have reached the end of the line after a colourful history

A bug's life Beetles have reached the end of the line after a colourful history

Volkswagen announced on Thursday that it would end the production of its iconic "Beetle" auto from 2019, marking the end of the road for a vehicle that had its roots in the political dreams of Adolf Hitler over 80 years ago.

VW Group has been pulling the Beetle from select global markets as part of a broader effort to streamline its bloated product lineup. Globally, VW is struggling to recover from the "Dieselgate" scandal, which broke in 2015 and brought with it legal claims totaling billions.

Will the Beetle be back?

Volkswagen revived the model in 1998, introducing a redesigned modern "New Beetle" which mainly attracted female buyers. It's a move the company has taken with the similarly iconic VW Bus, which the company made a decision to revamp in 2017.

But Mr Woebcken didn't completely rule out that the model could one day be resurrected: "Never say never".

It came after authorities cracked down on Volkswagen over the installation of so-called "defeat devices" into 11 million cars worldwide to fool regulatory emissions tests.

Volkswagen announced it will end production of its iconic Beetle model in 2019, as the automaker prepares for a leap toward a future of mass-market electric cars.

Sales of Beetles dramatically fell from the more than 420,000 units sold at the peak of their popularity in the late 1960s.

The Beetle evokes a host of emotions for many individuals, with many Americans affectionately calling the insect-inspired vehicle "The Bug".

Sales of the carmaker's reboot of the "people's car" have fallen dramatically in the USA, where drivers are increasingly turning to larger cars and SUVs, and away from the modern version of the quirky vehicle that once starred as Disney's Herbie the 1963 "Love Bug". The desire for larger vehicles was also cited by experts as a factor.

The vehicle was produced in Wolfsburg, West Germany.

In 1937, Adolf Hitler who was heading the Nazi party formed a state-owned automobile company called Volkswagens which was later renamed to Volkswagenwerk or "The People's Car Company". They will also have Bluetooth technology, SiriusXM radio, voice control, and the exclusive Volkswagen Car-Net App-Connect smartphone integration system.

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