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ibusinesslines.com September 19, 2018


Nike sales increase 31% after Colin Kaepernick ad

13 September 2018, 06:10 | Charlene Valdez

Missouri college plans to strip athletes of Nike branding over Kaepernick controversy

College of the Ozarks drops Nike over Colin Kaepernick ad

Edison Trends claims it determined Nike's sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.

The ad, which a person familiar with the situation says will air during American football games throughout the season, touches on the controversy of NFL players protesting against racial inequality, police brutality and other issues by demonstrating during the national anthem. "Even if it means sacrificing everything" at the bottom.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.

'In fact, Nike sales grew 31 per cent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 per cent increase'.

"I think Nike's trying to get out ahead of it and try and do something that's special".

'I don't like what Nike did.


"They did not tell me it was coming", Woods said.

But Nike also received some praise for including Kaepernick and a reference to the contentiously debated protests in the campaign, which also features star athletes such as LeBron James and Serena Williams.

On Wednesday, The New York Times published an op-ed from an anonymous "senior official" in the Trump administration titled "I Am Part of the Resistance Inside the Trump Administration".

On Friday, the morning after the full version of the Nike ad played during the Philadelphia Eagles v Atlanta Falcons NFL season opener, the president asked: "What was Nike thinking?".

"College of the Ozarks has stated its views regarding patriotism, the American flag, and the national anthem", the statement said, noting that in October It "revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem".



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