While Windows 10 only recommends Edge over other browsers right now, Microsoft could push more of its apps with these "recommendations". A user who initiates the installation of a browser does so on goal. For example, searching with Cortana always open Bing in Edge unless you install a third-party hack.
This intercept is now showing up in Windows 10 version 1809 Insider builds, and we don't yet know if this is something that will be switched off when Windows 10 1809, aka the October 2018 Update, rolls out to all users next month, but I certainly wouldn't bet on it.
The warnings appear on Windows 10 and remind people they already have Microsoft's Edge browser installed. Though Microsoft Edge replaced the oft-disparaged Internet Explorer in Windows 10 - and, in fairness, makes its share of improvements - a lot of people out there still prefer to stick with Chrome or Firefox. If someone is downloading Chrome or Firefox, they've already made their choice as to what browser they want to use. The pop-up itself is a bit intrusive, but it does provide a link for turning the messages off via "turn off app recommendations" in settings. The prompt that Microsoft displays claims that Edge is safer and faster, and it puts the Open Microsoft Edge button on focus and not the "install anyway" button.
Whether or not such prompts would tag along with future Windows updates, would depend on the feedback on this particular test feature. But a new build released to members of the Windows Insider Program shows that Microsoft wants to disrupt that process. In a statement to CNET, Microsoft referred to its Windows test programme, and said, "We're now testing this functionality with insiders only". The Verge, on the other hand, cites its sources to say the warning will not make its way to the Windows 10 October 2018 Update.
What's your view on this latest move from Microsoft? "Microsoft should focus on building great products instead and win users".
5 photos of Hurricane Florence
The storms path is promising to bring even more devastation than first predicted to the Carolinas and parts of Georgia. Woody White, commissioner for New Hanover County, North Carolina, said: "It's going to be bad".