ibusinesslines.com September 19, 2018

Hey BMW: BMW Intelligent Personal Assistant Is Proprietary In-Car AI

08 September 2018, 11:58 | Jodi Jackson

BMW Introduces Intelligent Personal Assistant, Will Get To Know You Starting Next March

BMW Artificial Intelligence Assistant 2 830x622

BMW has introduced its new Intelligent Personal Assistant (IPA), ahead of its launch next March.

BMW will be hopping onto the natural language voice command bandwagon in March 2019 with the introduction of the BMW Intelligent Personal Assistant.

Powered by BMW's Open Mobility Cloud and artificial intelligence, the IPA will offer drivers the ability to operate their auto and access its functions and information simply by speaking, even when outside their vehicles.

More features are yet to come, as apparently the range of functions and skills available will be "constantly expanded", carried out via a smartphone or in-car by a remote software upgrade. It all combines to create an owner's BMW ID, which the brand said "links the vehicle to the customer and their digital world". The Bavarian automaker claims that their "personal assistant" will help drivers operate their cars more easily, accessing numerous functions such as air-conditioning, radio and many more simply by speaking.

In this case, the BMW Intelligent Personal Assistant learns the driver's preferences, including seat heating or frequently visited places in the navigation system.

The IPA will hear you when you say, "Hey BMW", and the name can be changed to anything you want it to be called. In the future, BMW claims that the AI will be ready to help drivers when they are outside the auto. For example, saying "Hey BMW, I'm cold" will have the assistant adjust temperature inside the auto accordingly. Future versions will be capable of learning and adjusting the settings automatically. Forming the basis for all of this will be the portable, digital customer profile-the BMW ID-which links the vehicle to the customer and their digital world.

The arrival of the BMW Intelligent Personal Assistant means there is always a real BMW pro on board. It is able to explain all sorts of different functions ("How do the Automatic Highbeams work?"), provide current status information ("Is the oil level okay?") and help answer questions ("What warning messages do I have?"). But perhaps the coolest feature is the ability to enhance the driver's well-being. Users will also be able to say "Hey BMW, I feel tired" and this activate a "vitality program" which will adjust the lighting, audio system and climate control system to make the driver feel more awake. It could alert the driver to problems ("The tyre pressure is low"), for example, remind the driver of service appointments or even arrange an appointment without further ado. Besides all this, the Intelligent Personal Assistant from BMW is an entertainment expert too. You can also link your calendar and contacts so the system can suggest a time the driver needs to set off, available parking space and routes with minimal congestion.

Of course, Alexa, Amazon's personal assistant, is available in several brands, including Ford, Toyota, Lexus and Hyundai. This means he can instantly identify the song now playing on the radio or search the stations for the desired type of music ("Play classical music, please"). In other new BMW models with the latest infotainment operating system (such as the X5, Z4 and 8 Series), owners will be able to upload the assistant to their vehicles via over-the-air update.

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