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Amazon Echo Data Leak Highlights Significant Hurdles To Voice Shopping Adoption
09 August 2018, 09:18 | Jodi Jackson
Answer Update lets Alexa get back to you when she's stumped
With an extremely large percentage of Amazon Alexa users not making full use of the platforms shopping functionality, this is likely something that the company will be aiming to address.
Read the full report from The Information here. Alexa has already some set of nifty skills which make it pretty useful. But Amazon's Alexa doesn't like it when there is a question posed that she can't answer.
If true, that's a far smaller number of voice-activated shoppers than previous third party reports have estimated.
Despite the sale of 50 million Alexa-abled devices, merely 2% of the buyers have made purchases with their own voices in 2018. Even these applications can be cagey since the voice-controlled systems most of the time turn simple tasks into shouting sessions.
There's also no sign of the feature in the Alexa app's notifications settings, at least not on my device. Factor in the inability of a smart speaker to actually let users see the product in question or quickly browse through reviews, or the mechanics of switching between shipping and payment options, and ordering via voice suddenly doesn't sound all that great when users' money is on the line. You can tell Alexa to fill your shopping cart with all the items you need, and get everything delivered to your doorstep if you have Prime Now. It does not matter whether you are managing your personal schedule, listen to music, navigate a route to the destination, reading the news or looking for nearest service center Seat.
One of the sources stated that it is simply the matter of finding a way out of boosting people to continue purchasing via Alexa through data analysis, after which they could flourish the market quickly. "We want to enable customers to shop in whatever way is easiest for them". The introduction of Amazon Alexa helps us find this balance, - said the President Seat Luca de MEO.
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