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ibusinesslines.com November 21, 2018


Federation Internationale de Football Association orders broadcasters to stop focus on "hot women"

13 July 2018, 01:15 | Charlene Valdez

Federation Internationale de Football Association orders broadcasters to stop focus on "hot women"

Croatia fans at the World Cup

FIFA are instructing broadcasters to stop focusing their cameras on "hot women" in the crowd at football matches.

He said: 'We've done it with individual broadcasters.

Powar spoke of "an interesting tournament" in which fears of racism from Russian fans had not materialized, saying: "The Russian people played a magnificent role, there were no issues from Russians to report".

"This is one of the activities we definitely will have in future - it's a normal evolution".

Instead, soccer's treatment of female media workers and fans provoked debate.


World football governing body FIFA has announced that all drug tests taken at the World Cup in Russian Federation did not reveal any presence of any banned substances.

France booked their spot in the final in Moscow with a slender win over Belgium, while Croatia edged past England to seal their place in a World Cup final for the first time in their history.

Anti-discrimination group Fare Network has been working to monitor discriminatory behaviour around World Cup games.

According to Fare Network executive director Piara Powar, the real number of these cases could be even higher than what they have managed to document.

The testing program, described as "the largest ever conducted for a World Cup", involved more than 1,500 players whom Federation Internationale de Football Association marked as potential World Cup participants during the qualifying campaign. In what can be called as objectification, young and attractive women have often found screen time, evoking responses from the broadcasters as well as fans. Photo agency Getty Images recently came under fire after it published a photo gallery of "the hottest fans at the World Cup".



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