ibusinesslines.com
ibusinesslines.com July 17, 2018


IHOb no more: IHOP announces 60-cent short stacks

10 July 2018, 12:20 | Jodi Jackson

IHOP on Twitter

IHOP on Twitter

When one Twitter user joked that their change of heart (and name) must not have gone well, IHOP itself had a response: "The blan was to get beople talking about our new burgers".

The International House of Pancakes is once more all about the flapjacks.

It's to celebrate the restaurant chain's 60th birthday.

When IHOP first announced they were changing their name to IHOb (International House of Burgers) their patrons, the internet, and their competitors went in on the iconic pancake chain.

Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.


In June, IHOP changed its name to IHOb to promote its burger line.

The name change lit up social media.

"We just had some burgers to bromote", the company said in a tweet.

The company Twitter page had the following today on it: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

The answer is yes, both burgers and pancakes will be left on IHOP's menu.



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