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07 July 2018, 07:01 | Charlene Valdez
GETTYAndy Murray only recently made his comeback from a long injury lay-off
Uniqlo, which outfitted Novak Djokovic before the Serbian tennis star signed a deal with Lacoste past year, announced Federer as its new "Global Brand Ambassador" on Twitter.
Gone was the Nike swish from his bandana and the RF logo that usually appears on his jacket was also missing.
"[I hope] Nike can be nice and helpful in the process to bring it over to me". Interestingly enough, Federer was still wearing Nike sneakers during his match.
"I didn't play my best but I'll get there, taking it one match at a time".
'Luckily I opened really nicely and got double break in the first set and Yoshihito later in the second and third showed good tennis, ' Cilic added. They are my initials.
The new contract is reportedly worth $300m (£228m) over the next 10 years and was signed after Federer's deal with Nike expired in March.
Federer also has commercial deals with Wilson, Barila, Credit Suisse, Mercedes, Rolex, Lindt, Jura, Moet & Chandon, Sunrise and NetJets. "I must tell you, it's been a long time coming", said Federer.
Switzerland's Roger Federer looks on while playing Serbia's Dusan Lajovic during their men's singles first round match on the first day of the 2018 Wimbledon Championships at The All England Lawn Tennis Club in Wimbledon, southwest London, on July 2, 2018. The good thing is it's not theirs forever.
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