ibusinesslines.com November 21, 2018

Roger Federer breezes past Lajovic in straight sets in Wimbledon first round

07 July 2018, 07:01 | Charlene Valdez

GETTYAndy Murray only recently made his comeback from a long injury lay-off

Andy Murray only recently made his comeback from a long injury lay-off

Uniqlo, which outfitted Novak Djokovic before the Serbian tennis star signed a deal with Lacoste past year, announced Federer as its new "Global Brand Ambassador" on Twitter.

Gone was the Nike swish from his bandana and the RF logo that usually appears on his jacket was also missing.

"[I hope] Nike can be nice and helpful in the process to bring it over to me". Interestingly enough, Federer was still wearing Nike sneakers during his match.

"I didn't play my best but I'll get there, taking it one match at a time".

'Luckily I opened really nicely and got double break in the first set and Yoshihito later in the second and third showed good tennis, ' Cilic added. They are my initials.

The new contract is reportedly worth $300m (£228m) over the next 10 years and was signed after Federer's deal with Nike expired in March.

Federer also has commercial deals with Wilson, Barila, Credit Suisse, Mercedes, Rolex, Lindt, Jura, Moet & Chandon, Sunrise and NetJets. "I must tell you, it's been a long time coming", said Federer.

Switzerland's Roger Federer looks on while playing Serbia's Dusan Lajovic during their men's singles first round match on the first day of the 2018 Wimbledon Championships at The All England Lawn Tennis Club in Wimbledon, southwest London, on July 2, 2018. The good thing is it's not theirs forever.

She took the first set with a well-timed break at 6-5, with Rus serving to take it to a tie-break. I have deep roots with Nike.

The 25 year old Australian, ranked 65 in the world, was born in Zagreb Croatia but now lives in Brisbane, a great city for tennis. "But everything is open".

But everything else was familiar for the Swiss star who cruised past World No. 57 Lajovic in just 79 minutes.

The video of Federer handing his headband to the girl was shared by Wimbledon's official YouTube channel.

"I'm very happy, I felt good from the start too which was nice and that was not the case past year against him".

"Well, when I was about to break the record, I thought, "Wow, I'm going to beat Federer at something", said Lopez, whose unbroken run began at the 2002 French Open.

Federer barely broke a sweat and romped to another straight-sets win against the world number 58, having seen off Lajovic in the second round previous year.

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