ibusinesslines.com September 20, 2018

Under Pressure, California Lawmakers Ban Soda Taxes For 12 Years

02 July 2018, 02:28 | Jodi Jackson

Landmark California privacy bill heads to governor’s desk Devin Coldewey @ 7 hours

Landmark California privacy bill heads to governor’s desk		
	Devin Coldewey

   	7 hours

It passed the Legislature without any dissenting votes. In what has been described as a "Hobbesian" choice by one state legislator, AB 375 is now on the cusp of passing. "Policymakers around the country looking at what California has done on this issue should understand that the California legislature's work is far from finished and that this law remains a work in progress before it takes effect in January 2020", TechNet president and CEO Linda Moore said in prepared statement.

Companies will be required to disclose the types of data they collect about consumers and with whom they share that information, and let consumers opt-out of having their data sold.

Consumers will also be able to ask companies to delete their information and refrain from selling it. Jerry Brown will apply only to California consumers. 375, the California Consumer Privacy Act of 2018 (CCPA), into law.

The new law grants consumers more insight and control over their data stored online, though similar to but not as expansive as the General Data Protection Regulation (GDPR) launched in Europe. The bill's co-author said lawmakers may need to fine-tune the law down the line, but they had been forced to pass something now because of the prospect that voters would approve an initiative that couldn't easily be changed.

The legislation has been modelled closely on the Ballot Initiative, proposed by real estate developer, Alastair Mactaggart. Under the new law, consumers can also choose to bar tech companies from selling their data to third parties, including advertisers.

"If passed, it will - albeit through a circuitous path - open the door for year-round daylight saving", Brown wrote in a message to state assemblymembers. The bill also allows consumers to sue companies that fail to adequately safeguard their personal data, a provision that comes in response to data breaches such as the ones at Target and Equifax.

"We in California are taking a leadership position with this bill", said Democratic state Sen.

State Senator Hannah-Beth Jackson (D), who supported the law, said paying for online privacy is a "dangerous and slippery slope".

State lawmakers said they expected to pass "cleanup bills" to fix issues with the law over the next 18 months before it takes effect. "Perhaps most importantly, passing the privacy rules as legislation allows lawmakers to more easily change them, while a ballot measure would be more hard to amend".

Brown signed the measure hours after it unanimously passed the two houses of the legislature as part of an effort to stop a similar measure from reaching the state's November election ballot. Still, supporters were content to celebrate their success in enacting privacy legislation that corporate behemoths including Google and AT&T had successfully fought off in past years.

The bill has unclear language and could prevent companies from providing loyalty programs and notifications to customers, Boot said.

"I think one of the things we will be looking at is the private rights of action, which has been raised by a number of people", Chau said.

This story was reported by The Associated Press. "User privacy needs to be thoughtfully balanced against legitimate business needs".

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