ibusinesslines.com
ibusinesslines.com August 22, 2018


Wendy's, Denny's and more trolling IHOP over burger announcement

14 June 2018, 04:34 | Jodi Jackson

Here's The Real Reason IHOP Changed Its Name

Here's The Real Reason IHOP Changed Its Name

IHOP's rebrand as IHOb - International House of Burgers - left many customers skeptical.

"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP... would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief. In an interview with CNN, IHOP President Darren Rebelez says that more than half of the restaurants, with the total estimated at nearly 1,800, will still go by the usual name.

The chain is no longer the International House of Pancakes, but rather the International House of Burgers as they launch their new line of steakburgers.

Classic Wendy's! What do you think about the name change?

But after trying the new burgers (with a side of pancakes), we were IHOb converts.


We were greeted by IHOP's President Darren Rebelez who reassured us that the House of Pancakes was not going anywhere.

The chain went so far as to change the sign on a restaurant in Los Angeles to the IHOB name. Netflix US tweeted: "brb changing my name to Netflib". "Good company. They treated us well".

IHOP CMO Haley tells the New York Times' Jonah Engel Bromwich that the marketing idea had been proposed by Droga5 in November. "It's a great way for IHOP to get our attention and say 'Hey, we're not just for pancakes!'" "They came back with the idea of IHOb".

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

Elsewhere, Wendy's trolled IHOP with snarky comments like "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" According to reports, nearly 50 percent of the company's customers came in the morning.



Other News

Trending Now

Eid-il-Fitr: FG declares Friday, Monday public holidays
In Ramzan, the 9th month of Islamic calendar, Muslims observe fast and abstain from food and water from dawn to dusk. Muslims are now nearly at the end of their month-long fasting period known as Ramadan , which began on 16 May 2018.

Why me and my SNP MPs walked out of parliament today
May responded by denying it was a powergrab, saying the Scottish Parliament will get legislation over 80 new areas. He added the issue would "haunt the Scottish Tories for a generation".

Trump's attacks against Trudeau unanimously condemned by Canadian lawmakers
Senate foreign relations committee in Washington and is expected to give a major foreign policy speech later today. "... Trudeau's comments centered around Trump's lack of understanding when it comes to worldwide trade .

Vivo Nex announced: Full-screen powerhouse
Vivo has also incorporated the fingerprint sensor in the display, much like the Vivo X21 , that was launched in India recently. AI is also a part of the package, with features like AI Scene Recognition, AI HDR, AI Filters and AI Photo Composition.

Anthony Martial wants to leave Man Utd
The only thing I can say is that many coaches appreciate his profile and that many clubs want to show their projects to Anthony. The attacker did not make France's World Cup squad after a disappointing second half to the season at Old Trafford.

U.S. imposes new sanctions against Russians
No mention of their affiliation with Digital Security could be readily found on either of their web sites. ERPScan is a well-known cybersecurity firm with offices in Palo Alto, California.

Will the Singapore summit be the beginning of a new era?
Kim has pledged to continue working for the "total de-nuclearization of the Korean peninsula" - a welcome goal, but one still shrouded in mystery.