"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP... would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief. In an interview with CNN, IHOP President Darren Rebelez says that more than half of the restaurants, with the total estimated at nearly 1,800, will still go by the usual name.
The chain is no longer the International House of Pancakes, but rather the International House of Burgers as they launch their new line of steakburgers.
Classic Wendy's! What do you think about the name change?
But after trying the new burgers (with a side of pancakes), we were IHOb converts.
We were greeted by IHOP's President Darren Rebelez who reassured us that the House of Pancakes was not going anywhere.
The chain went so far as to change the sign on a restaurant in Los Angeles to the IHOB name. Netflix US tweeted: "brb changing my name to Netflib". "Good company. They treated us well".
IHOP CMO Haley tells the New York Times' Jonah Engel Bromwich that the marketing idea had been proposed by Droga5 in November. "It's a great way for IHOP to get our attention and say 'Hey, we're not just for pancakes!'" "They came back with the idea of IHOb".
IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.
Elsewhere, Wendy's trolled IHOP with snarky comments like "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" According to reports, nearly 50 percent of the company's customers came in the morning.
Apple to officially bless USB-C with 2019 iPhone
According to supply chain sources , Apple is now looking into the new connector for its future iPhones but not for this year. That solution should thwart iPhone cracking devices like those made by GrayShift and Cellebrite .
Anthony Martial wants to leave Man Utd
The only thing I can say is that many coaches appreciate his profile and that many clubs want to show their projects to Anthony. The attacker did not make France's World Cup squad after a disappointing second half to the season at Old Trafford.
Prince Harry and Meghan Markle to visit Australia, Fiji
Prince Harry reportedly responded saying "yes.", before smiling and adding, "When you get into it, I'll tell you more later". The royal pair will open a theatre and science discovery centre after journeying overnight from London on Wednesday.