ibusinesslines.com August 21, 2018

Target apologizes, pulls 'Baby Daddy' Father's Day cards from stores

14 June 2018, 10:32 | Myron Mathis

Facebook user Takeisha Saunders said'You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple

Facebook user Takeisha Saunders said'You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father¿s Day card that featured a black couple

However, not all Target shoppers were as angered by the retailer's controversial "Baby Daddy" cards, with some appearing to find them more amusing than offensive.

This card has prompted backlash online.

The card has an illustration of a black couple on the front, and according to Saunders, was the only Father's Day card she found at Target specifically depicting people of color.

She said: 'You CANNOT be serious Target!

Target is pulling a Father's Day card from its shelves after critics on social media pointed out it was the only one on display to feature a black couple and had the words "Baby Daddy" emblazoned on it. Still, Saunders said it doesn't excuse the culturally insensitive term displayed on the front of the card.

"I was looking in the "husband" section for a Fathers Day card". "I saw this card and was surprised and disappointed".

Still, Saunders claimed the card was racist, regardless of its intent, because "there were no baby daddy cards for teenage white girls running around saying it". "These phrases describe real-life situations that can have unhappy consequences for everyone involved, not least the children the words refer to, if only obliquely".

Other commenters wondered what message Target intends to send simply by stocking the card.

The retailer was alerted about the card last week and is removing the card from its stores. In a statement to Fox News the retail giant said: "We appreciate the feedback and apologize".

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide.

Some wrote to Target while others wrote to American Greetings, the company that made the card.

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