ibusinesslines.com August 15, 2018

Apple to make 20 percent fewer new model iPhones this year: Nikkei

09 June 2018, 12:14 | Kelvin Horton

Nikkei says iPhone orders down 20% in 2018. But, meh.

Apple plans 20% lower component supply for 2018 iPhones

According to the report, Apple is reducing orders from last year's 100 million units worth of parts down to 80 million, a 20 percent decrease.

The reported memo to suppliers is yet another milepost in Apple's transition from a hardware company to a more services-based business.

The company sold 217 million iPhones, including its older models, in the fiscal year ended September 30.

Apple's stock is up 12% since the beginning of the year.

Shares are up 11% this year.

Apple is reportedly releasing three new iPhones this year, including two OLED models and a cheaper LCD model.

"Apple is quite conservative in terms of placing new orders for upcoming iPhones this year".

The Cupertino, California, company told parts suppliers to produce 20% fewer components for versions of its iPhone X and iPhone 8, Japanese financial outlet Nikkei reported, citing sources familiar with the matter.

It is thought that the high price of the iPhone X is responsible for a drop in demand for Apple's flagship handset - something that has disappointed investors.

"I am not overly concerned ... about the lower supply speculations", he said. US -based suppliers Advanced Micro Devices, Micron Technology Intel, Broadcom Inc and Qualcomm Inc were all down between 1 percent and 3 percent. "Apple is doing enough, in general, to keep the ball moving forward".

A supply chain source told the Asian news agency that Apple requested Foxconn and Pegatron to begin assembly in July for the OLED devices. Dialog Semi is down 42 per cent in 2018 after Apple, its biggest customer, chose to scale back orders.

The unit, which includes Apple Music, the App Store and iCloud, posted $9.1 billion in revenue in the second quarter.

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