ibusinesslines.com October 17, 2018

YouTube Will Now Publish Music Credits On Videos

17 May 2018, 07:04 | Kelvin Horton

YouTube Will Now Publish Music Credits On Videos

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After adding a real time Trending chart for songs last week, YouTube today is beginning to roll out expanded artist, songwriter, label, and publisher credits on music videos.

And Luke Hood, AEI Group Director and founder of UKF, said: "It's great to see YouTube continuing to drive awareness of artists, songwriters and labels throughout the platform; significantly improving their discoverability to fans, subscribers and creators alike on their favourite videos".

The video-hosting site introduced a new description feature that provides the names of the artist, songwriter, record label, and publisher listed conveniently on the page under "Music in this video".

"Live and covers are not now part of the feature. Through our industry partnerships we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible". "Music in this video" will be accessible by clicking "Show more" underneath a video. But at least it's an omission that YouTube understands it needs to work on.

Videos not only offer another side of the person making the music, but also of the music itself, adding in context clues and visual cues that enrich the sonic material.

YouTube's charm offensive with the music community cranks up a gear with the streaming giant's announcement overnight it will recognise the creators of the music on its platform.

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".

"Music in this video" is now available on all YouTube videos now. It also gives links to the artist's official channel and the song's official music video. It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.

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