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ibusinesslines.com May 23, 2018


Microsoft reportedly planning cheaper Surface tablets to compete against $329 iPad

16 May 2018, 05:33 | Justin Tyler

Microsoft reportedly planning cheaper Surface tablets to compete against $329 iPad

Bloomberg: Microsoft plans lower-cost Surface tablets to battle Apple

Since then, Microsoft has positioned its Surface devices for the business and professional markets.

According to a new report from Bloomberg, however, Microsoft may finally be planning to update its non-pro line with a new 10-inch tablet in the second half of this year.

This won't be the first time Microsoft tried to sell low-priced Surface Tablets (remember Surface RT?) but it looks like the company has a better strategy in place this time. The report says that the new Surface will feature 10-inch screens, iPad-like rounded edges, and battery life closer to the iPad's promised 10 hours than the prior Surface claim of 13.5 hours.

Citing "people familiar with the matter", Bloomberg said some features of the new Surface tablets will more closely emulate Apple's iPad.


$400 will naturally get you just the slate, without any productivity-enhancing accessories like keyboards or pens, while LTE connectivity and twice the base 64GB internal storage should also cost extra.

I had heard several weeks ago that Microsoft was indeed prototyping a new 10-inch Surface internally, but my sources had suggested said hardware would be powered by an ARM processor.

Microsoft hasn't really refreshed the design of its Surface tablets since the 2014 Surface Pro 3, so it will be interesting to see Panos Panay's team can out-innovate Apple's popular but slightly dated iPad design. A $400 Surface might draw in new audiences that previously weren't interested due to the high-price of Surface products usually.



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