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ibusinesslines.com June 18, 2018


Facebook, Aiming for Transparency, Details Removal of Posts and Fake Accounts

16 May 2018, 12:41 | Kelvin Horton

Hard Questions How Do We Measure Our Efforts to Keep Bad Content off Facebook

Hard Questions How Do We Measure Our Efforts to Keep Bad Content off Facebook

Of the roughly 1.5 billion posts and accounts that were removed from the site so far this year, the majority are spam (837 million) and fake accounts (583 million).

The company says the increase was likely the result of higher volumes of graphic violence content being shared on Facebook, possibly due to an increase in violence in Syria in the period.

Facebook has released its Community Standards Enforcement Report which details the actions the firm has taken against content that's not allowed on its platform such as graphic violence, adult nudity and sexual activity, terrorist propaganda, hate speech, spam, and fake accounts.

As Facebook continues to grapple with spam, hate speech, and other undesirable content, the company is shedding more light on just how much content it is taking down or flagging each day. Last week, Alex Schultz, the company's vice president of growth, and Rosen walked reporters through exactly how the company measures violations and how it intends to deal with them.

"My top priorities this year are keeping people safe and developing new ways for our community to participate in governance and holding us accountable", wrote Facebook CEO Mark Zuckerberg in a post, adding: "We have a lot more work to do".

Now, however, artificial intelligence technology does much of that work. It said it estimates that between 7 and 9 views out of every 10,000 pieces of content viewed on the social media platform were of content that violated the company's adult nudity and pornography standards. The company didn't provide a number of views, but said it was "extremely low".

"For graphic violence, we took down or applied warning labels to about 3.5 million pieces of violent content in Q1 2018 - 86% of which was identified by our technology before it was reported to Facebook", it said.


During Q1, Facebook found and flagged 85.6% of such content it took action on before users reported it, up from 71.6% in Q4.

The number of pieces of nude and sexual content that the company took action on during the period was 21 million, the same as during the final quarter of past year. In total, it took action on 21 million pieces of content in Q4, similar to Q4.

While artificial intelligence is able to sort through nearly all spam and content glorifying al-Qaeda and ISIS and most violent and sexually explicit content, it is not yet able to do the same for attacks on people based on personal attributes like race, ethnicity, religion, or sexual and gender identity, the company said in its first ever Community Standards Enforcement Report.

Only 38 per cent of these were flagged by automation, which fails to interpret nuances like counter speech, self-referential comments or sarcasm.

The report comes in the face of increasing criticism about how Facebook controls the content it shows to users, though the company was clear to highlight that its new methods are evolving and aren't set in stone, CNET's Parker reports.

"Hate speech content often requires detailed scrutiny by our trained reviewers to understand context and decide whether the material violates standards, so we tend to find and flag less of it, and rely more on user reports, than with some other violation types", the report says.



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