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16 May 2018, 01:42 | Kelvin Horton
Experience upcoming Amazon program
On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation.
Today's news is now formalizing those prior efforts with a standard rewards program where Prime members can expect to take 10 percent off sale items on a consistent basis, in addition to other weekly discounts on select items. "With a total of 463 stores in the USA and roughly 1% share of the separated US grocery market, Whole Foods had gained strength since the last summer when it merged with Amazon".
The discount program is starting in Florida this week and will roll out nationwide this summer, the company said Tuesday night.
The following deals will be offered to Prime members in Florida stores from May 16 through May 22.
The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.
The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle. Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases. "By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an awesome opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price".
Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.
Amazon has fired another shot across the supermarket industry's bow.
"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, vice president, Amazon Prime, in a statement about the discount program's launch.
To receive these exclusive deals and savings, Prime members must scan their Whole Foods Market app at checkout.
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