ibusinesslines.com September 23, 2018

Facebook faces United States privacy investigation

16 April 2018, 10:32 | Myron Mathis

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The trick is few people really understand what they're giving, or are capable of truly controlling it. Zuckerberg seemed to concede as much after a lawmaker brandished a stack of papers said to be Facebook's data collection and ad policy disclosures to its users.

"Of all the social media that are out there, Facebook and Instagram provide the most available targeting options", she said. The lack of vigilance over security and privacy has imperiled that success, he said.

"The whole fantasy that people care about privacy or they're desperate to get out of ad-supported networks is ridiculous", said Clay Shirky, a researcher on the social and economic effects of internet technologies at New York University.

Pivotal Research Group analyst Brian Wieser predicted scrutiny on Facebook will intensify.

He said the FTC regularly took "enforcement action" against firms that caused substantial injury to consumers by breaking laws that govern how personal information should be kept safe. None of the good changes the company announced in recent weeks will truly hurt Facebook because it hasn't revised its economic engine: all that data, and unfettered use of it without informed approval of Facebook's citizens. Calling her "a great friend and partner", Facebook's co-founder and CEO wrote, "I know we face many hard challenges, but there's no one I trust more to work through this with".

Cambridge Analytica, co-founded by former Trump adviser Stephen Bannon and billionaire Trump supporter and extreme right-wing ideologue Robert Mercer, claimed it could create "psycho-graphic profiles" of people based on their Facebook data. After watching the questions of the USA senators and congressmen along with Zuckerberg's answers, I can safely say that things are not looking good. Many users of the website are already frustrated by the amount of ads that they have to deal with on a regular basis.

I'm just like you and the other 200 million users in the United States who post to Facebook. Facebook failed to alert individual users that their data had been improperly harvested until this month.

Some in the industry believe the developments at Facebook will lead to new regulation. For those of you who do not wish to quit Facebook but may want to protect your information and guard your privacy, there are five major things you need to take care of. "And I'm responsible for what happens here".

That message may not resonate with Facebook users.

"The biggest growing segment for these social media platforms is the youth, and they grew up with this, so they know all their data is being collected, and they know they don't have privacy", said Detert.

"Congressman, this is a complex issue that I think deserves more than a one-word answer", Zuckerberg replied. Facebook was struggling to come up with a sustainable business model.

Facebook also collects information on "offline" activity, as Blunt also asked, which includes information on the locations of users as they roam around the real world. However, the founder of Facebook, Mark Zuckerberg, has shown remarkable maturity, courage and leadership at the age of 33, in handling the US Congress hearings. Will this time be different? Anyone who plays a game on Facebook, for instance, will be prompted with a page asking for access to certain profile information before proceeding. In addition to building an advertising strategy and a sales organization, Sandberg instilled corporate discipline, putting in place business processes and a more traditional hierarchy. It has pointed out practices of companies like YouTube and Google, apart from Facebook, that are potentially harmful to children.

For the time being, how about we envision that Ali is the first of his companions to join Facebook.

Is that something Facebook can offer?

But Facebook isn't turning this personal data over wholesale to advertisers or third parties.

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