ibusinesslines.com October 15, 2018

Facebook CEO Mark Zuckerberg Grilled on Privacy by House Panel

15 April 2018, 03:54 | Erica Roy

Facebook CEO Mark Zuckerberg Grilled on Privacy by House Panel

Facebook CEO Mark Zuckerberg Grilled on Privacy by House Panel

As he did on Tuesday before a Senate hearing, Zuckerberg refused during a House of Representatives committee hearing to make any promises to support new legislation or change how the social network does business.

It's not just a social media site. "Yes, that's correct", Zuckerberg responded. Forty times the internet mogul told lawmakers he had no answers at hand and would get back to them later. The social media network also confirmed that the consolidated app controls would roll out for all users immediately. Graham put it this way: If a person is unhappy driving a Ford ... he can go out and buy a Chevy instead. According to Carolyn Everson, its vice president of global marketing solutions, not only are there no signs that users are abandoning the platform in any sort of #DeleteFacebook movement, it's not expecting any of the privacy furore to hit the company in the wallet. After mumbling, Zuckerberg replied "Yes". How do you feel about what happened? Or as Zuckerberg admits, Facebook didn't do enough to guard against downstream consequences. Facebook, however, is a place where everybody knows your name.

Mark Zuckerberg said that the company tracks non-users for "security purposes", without elaborating. Lawmakers in both houses, and on both sides of the aisle, raised concerns about whether Facebook had proven to be incapable of regulating itself.

Larger, more dominant companies like Facebook have the resources to comply with government regulation, he said, but "that might be more hard for a smaller startup to comply with".

Zuckerberg recently issued a public apology for the incident, which Facebook says it learned about in 2015.

It's not an app for sharing cat pictures and political propaganda, although it's that for some people. You don't know how many apps you need to audit. It's a multi-sided platform, the main objective of which is to get people to remain on it, creating content - data - that can be packaged as a profile for advertisers.

Others noted however that lawmakers had demonstrated little knowledge of how Facebook works - potentially complicating any regulatory effort.

And that's how Zuckerberg described it a few times in his two days of testimony.

Zuckerberg clarified that his company tracked browsing activity to deliver targeted ads, but it did not hold onto the user's data. Zuckerberg chalked it up to a mistake. Businesses upload their in-store sales data in spreadsheet format and then Facebook matches that data with the people that saw its ads. This is correct, in a pedantic way, as Matsui affirmed. "So, even if Facebook doesn't earn money from selling data, doesn't Facebook earn money from advertising based on that data?"

- A path forward -Some analysts said Zuckerberg's appearance suggests a new path forward for social media under closer scrutiny. Advertisers pay Facebook to gain access to the attention of those users.

We'd be pretty concerned about losing almost 20 million sets of eyeballs on ads, but according to Tech.pinions, those numbers might not even have Facebook anxious. At least, not when he's challenged to do anything about it.

Rep. Anna Eshoo, a Democrat from California, asked the CEO whether he has a moral responsibility to run a platform that protects democracy.

Mark Zuckerberg survived his first grilling by Congress.

"Every single thing you do on Facebook - everything you click, every page you like, every person you interact with - becomes part of how the platform understands you", Samuel said, adding it is used to profile you and target advertisements in manipulative ways. And, what, are they going to let sleep win?

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