"One of the challenges with trust here is there is an terrible lot of information that is generated that people don't think they are generating, and that advertisers are being able to target because Facebook collects it", Kennedy told Zuckerberg, who faced lawmakers on Capitol Hill for a second straight day yesterday.
"But I think you have to be careful about putting regulation in place".
"You buy data from brokers outside the platform, correct?" As I have said, by the end this year, we are going to have more than 20,000 people working on security and content review across the company.
This astronomical figure highlighting people's distrust is hugely influenced by the recent incident involving Cambridge Analytica scandal.
Zuckerberg also confirmed reports on so-called shadow profiles, profiles of people who did not sign up for Facebook but are still being tracked.
When Zuckerberg finally responded to the CA scandal a few weeks ago, he promised his company would take "responsibility" to ensure that "there aren't any other Cambridge Analyticas out there,", and to ensure "transparency" about future fixes.
He added that Facebook fell short in protecting the platform, noting: "That goes for fake news, foreign interference in elections and hate speech, as well as developers and data privacy".
Facebook launched the Data Abuse Bounty program, which invites users to help the social network identify apps and companies that are collecting and abusing Facebook data. These things have been happening for years, tech companies had been exploiting the loopholes in the law to make money from our personal data. It appears the members of the House panel were tougher on Zuckerberg, interrupting him often as he failed to deliver the simple yes or no answers that they were seeking, given the four minute limit for each representative.
There was a question from Rep. Steve Scalise about reports the Obama team used targeting tools only available to them because Facebook employees shared the same politics.
The bottom line: Facebook is blocking you from seeing the news you want directly in your Facebook news feed.
On Wednesday, Rep. Lujan pressed Zuckerberg on what data Facebook collects on people who don't have accounts with the social network. Others asked the CEO about Facebook's restriction of a page belonging to pro-Trump vloggers "Diamond and Silk". "The business model is running ads, and we use the data that people put into the system in order to make the ads more relevant, which also makes them more valuable, but what we hear from people is that if they're going to see ads, they want them to be good and relevant". "In retrospect it was clearly a mistake to believe them", he said.
Zuckerberg's response? "Congresswoman, I'm not sure what that means".
Warming Up Ahead of our Next Front
Scattered showers likely Saturday , perhaps thundery, otherwise becoming drier. Thursday: As high pressure stays nearby, our weather stays relatively quiet.
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