ibusinesslines.com October 20, 2018

Apple cuts orders of HomePod on weak demand

12 April 2018, 04:13 | Justin Tyler

Apple cuts orders of HomePod on weak demand

No Echo here! Apple cuts Home Pod orders after sales prove to be lackluster

According to someone familiar with the matter, in late March Apple cut its forecast of HomePod sales for the year, and reduced its orders for the device from contract manufacturer Inventec. At Apple Stores throughout the country, the HomePod is collecting dust with some locations selling fewer than 10 units a day.

The market is split between the three major competitors: Apple claimed 10 per cent with the HomePod, while Google claimed 14 per cent with the Home.

Similarly, the HomePod's AI-based digital assistant Siri had obvious issues handling common voice requests, which Apple appears to be addressing by ramping up Siri hiring - and adding a collection of mostly awful jokes to give the feature more personality.

According to Bloomberg's sources, Apple has long viewed HomePod as a speaker first and internally viewed the device as an accessory that would work with other Apple products rather than a standalone product.

Formally unveiled back in June 2017, but made available to early adopters just a couple of months ago, the Siri-controlled smart speaker appeared to generate the typical initial excitement around any new iDevice. However, it looks like the company is having issues persuading people to shell out the £320 asking price, with reports of low sales trickling in. That's not all - Apple's HomePod is one of the most limited smart speakers in the market, and it's essentially locked into the Apple ecosystem. That's a serious disincentive, Cross says, when the Apple speaker costs $200 more than than most smart speakers.

Rumors suggest Apple is working on a cheaper HomePod iteration that could launch later this year, better positioning the speaker to take on the likes of Amazon Echo and Google Home. During the opening pre-order weekend, the HomePod grabbed 72 percent of revenue in the smart speaker category. Amazon, however, is the most popular at 73 per cent - at least according to data provided by Slice Intelligence. Google Home and Sonos Ones garnered 8 percent and 5 percent of revenues, respectively. Amazon, however, is on pace to sell 29 million Echos this year and 39 million in 2019, he told Bloomberg.

Apple fumbled the launch of the HomePod, first introduced at WWDC a year ago.

For its part, Apple hasn't divulged sales or sales forecasts. That's the main takeaway from a new report about the company's smart speaker.

Other News

Trending Now

CL: 'Referee has garbage bag instead of heart', rages Gianluigi Buffon
Then Cristiano Ronaldo nodded down in the penalty area and Lucas Vasquez was taken down by Medhi Benatia. If you want to be that protagonist, sit in the ground with your wife".

New Instagram tool will let you download your data
To find Focus , swipe the carousel of camera names under the shutter until you see Focus (it should be next to Superzoom ). To take those flawless "bokeh" photos, you just need to update your app via the iOS Store or the Play Store .

'Underdogs' give Champions League much-needed shake-up
But, with Sane's goal scrubbed, a single goal was a meager return for City's relentless and energetic attacks in the first half. Reds boss Klopp said: "I really think they are the best team in the world at the moment but I knew we could beat them".

Rosenstein lets Nunes, Gowdy review Federal Bureau of Investigation memo that kick-started Russian Federation probe
We will have a plan to hold in contempt and to impeach". "Absolutely", he replied. "We're not messing around here". The Times reported that actions by former Trump campaign adviser George Papadopoulos prompted the investigation.

Russian MoD: Two Israeli Warplanes Attacked Syrian Airbase From Lebanon Airspace
The attack on the air base in central Syria is believed to have killed 14, including some Iranian nationals. Aid groups said the woundedwere foaming at the mouth and in respiratory distress caused by the poison gas.

A reading under 20 would indicate no trend, and a reading from 20-25 would suggest that there is no clear trend signal. Although the CCI indicator was developed for commodities, it has become a popular tool for equity evaluation as well.

U.S. calls United Nations vote on action against chemical attacks Syria
The White House said Trump will now not travel on Friday to the Summit of the Americas in Peru so that he can focus on the crisis. France is already involved in the US -led coalition created in 2014 to fight the Islamic State group in Syria and Iraq.