ibusinesslines.com July 23, 2018

Want cheap Spotify Premium? This bargain deal cuts the subscription cost

11 April 2018, 05:34 | Jodi Jackson

Spotify to launch new version of free music streaming service this month

Spotify Free users could be about to get a serious boost — here's why

The company wants the free service to be easier to use, especially on mobile. Sources familiar with Spotify's plans confirm the information and claim an official announcement is expected to go live in just a couple weeks.

The company attracted 157 million users at the end of a year ago, around 45% of which were actually paying for the service.

Unlike paid users, those on the free service can't listen to every song in Spotify's library on-demand, but they can access its popular playlists and songs on shuffle. Spotify's current free version limits user control and only allows listeners to hear songs that it serves up randomly when a user selects an album or playlist. If people choose to pay Spotify nothing, they still get access to millions, and millions of songs - with the only differences being that they're limited in the number of song skips, can't download music to their devices and get the occasional ad interruption. It needs to rake in new customers to satisfy investors who value audience growth over anything else. The free users are crucial for Spotify's business because they're the ones who can be converted into paying users later on. The paid version accounts for less than half of Spotify's customer base, but generated about 90% of its 4.09 billion euros in 2017 revenue. A monthly subscription costs $9.99, but it varies by country. Thus far this model has worked well.

Spotify started trading on the New York Stock Exchange (NYSE) last week under the ticker name SPOT, after the music streaming service quietly filed for an initial public offering (IPO) last December.

In September previous year, the companies announced that they would offer a bundle of their services to college students in the US for $5 per month. Spotify is Apple Music's biggest rival in the USA, and the music streaming service looks to take on the recently launched Amazon Prime Music among others in the Indian market.

But it's also locked in a heated battle for ear drums against rivals Apple Music, Google's YouTube, and Amazon Music Unlimited.

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