ibusinesslines.com
ibusinesslines.com April 26, 2018


Facebook says it should have audited Cambridge Analytica

11 April 2018, 07:35 | Justin Tyler

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Facebook also doesn't know how Cambridge Analytica and Global Science Research used the data of Indian users because the firms are not its downstream affiliates and may have made independent decisions regarding the data they obtained. These included limiting the retention period for Mark's messages in Messenger.

The company will be expanding the authorisation process for political advertisers to include ads that focus on issues, like reproductive rights or housing.

She says, "What we didn't do is the next step of an audit and we're trying to that now".

The company said it had not yet received any health records.

The response comes after Facebook Chief Technology Officer Mike Schroepfer in a blog post showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the U.S., may have been "improperly" shared with the British political consultancy firm Cambridge Analytica. The company has already required political ads to verify who is paying for them and where the advertiser is located.

Facebook will also require the administrators of pages with a "large number" of followers to also be verified.

The moves are meant to clamp down on fake pages and accounts such as those used to disrupt the 2016 presidential elections in the US and elsewhere.


Facebook is trying to strengthen its system ahead of this year's US midterm elections as well as upcoming elections around the world. The chairman, Damian Collins, says his panel has repeatedly asked Facebook how it uses data.

"Facebook confirmed to us that the data of overall up to 2.7 million Europeans or people in the EU to be more precise may have been improperly shared with Cambridge Analytica", a Commission spokesman said. Facebook reached a settlement with the FTC in 2011 offering privacy assurances, though the FTC's probe may extend to Facebook's compliance with U.S. -EU principles for transferring data. About a million users in the United Kingdom are believed to have been affected. It said that Facebook Chief Technology Officer Mike Schroepfer had also been called as a witness. Hearings over the issue are scheduled in the USA, and the European Union is considering what actions to take against the company.

Wigand said that European Union data protection authorities will discuss over the coming days "a strong coordinated approach" on how to deal with the Facebook investigation.

Phandeeyar, a digital innovation lab, and five other groups wrote an open letter to Facebook founder and CEO Mark Zuckerberg, challenging his contention in a recent interview that the social media platform had effectively combated hate speech targeting the Rohingya community that's being persecuted in western Myanmar. The terms only allow Facebook to remove content if the company believes "that it violates this Statement or our policies" or for infringing copyright. For one, Facebook executives took almost five days to respond to the Cambridge Analytica reports.

A separate Facebook statement said the changes would help improve transparency and accountability of the network.

- AUSTRALIA: Australian authorities say they are investigating whether Facebook breached the country's privacy law, which requires organizations to ensure personal information is held securely.

Facebook is tightening the noose on advertisers and changing how it manages Pages and ads on its social network and Instagram.



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