ibusinesslines.com March 18, 2018

Hands on: Fitbit Versa review

13 March 2018, 08:11 | Justin Tyler

Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

Fitbit Versa brings female health tracking and a much-improved design

Right now there's not a huge selection on there apart from apps and watch faces made by Fitbit, but we're starting to see a few more big name apps like Strava and Starbucks coming to the platform.

But for the a year ago and some change, Fitbit has failed to deliver on the potential Pebble provided. The redesigned smartwatch is a far cry from the Ionic's angular aesthetic, which I intensely disliked. The Ionic was ugly and large and it launched without support from key apps (or basically any apps, honestly). The new Fitbit Versa introduces a much better looking design (subjectively speaking) with rounded corners instead of the sharp rectangular look of its predecessor. With the release of the Fitbit Versa on the horizon, can the company compete with the dominance of the Apple Watch Series 3? Like the Apple Watch, you'll be able to customize the clockface and choose from a variety of accessory bands, including leather, metal, and woven ones.

One big omission compared to the Ionic – youll need to bring your own Global Positioning System.

Breaking into the luxury wearable arena when it's now dominated by the likes of the Apple Watch Series 3 is no easy feat, but the Fitbit Versa may be the device that can knock Apple off its throne when it comes to fitness trackers. It can store up to 300 songs on the watch itself, as well as pair with Pandora through your phone.

There's really nothing here users won't get from your standard tracking apps, of course, but Fitbit's hope is that incorporating it into the sleep and health data the company is already tracking could unlock some insight for women about how their menstrual cycle impacts their overall health. It also chose to go with what it calls a "squircle" design - yes, really- softening the hard edges of a square with rounded corners to make it feel more inviting. You'll be able to log your cycle and record symptoms like headaches and cramps.

There have also been some tweaks to the way in which data is displayed on your wrist in what Fitbit is calling an integrated dashboard. It also looks like a slimmed-down Apple Watch, which most people will like. It will be sold in black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold aluminum case.

Before talking about what Versa has, let's take a look at what it doesn't.

The apps should actually work this time and Fitbit claims to be continuing to court app developers. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. First, there's the Fitbit Versa, a $199 smartwatch that can do nearly everything that the Ionic, Fitbit's $299 smartwatch that was released this past October, can do.

"As childhood obesity rates continue to rise, it's more important than ever to empower the entire family to embrace a healthy and more active lifestyle", said James Park, chief executive and co-founder of Fitbit. Fitbit OS is Fitbit's answer to the old, and excellent, Pebble OS that provided Pebble watches with a great range of apps.

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