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Cindy Crawford Is Recreating Her Famous Pepsi Commercial After 26 Years
13 January 2018, 04:21 | Erica Roy
Stefanie Keenan Getty Images
PepsiCo spokespeople declined to identify the agency behind the Super Bowl ad, but people familiar with the matter said it was handled by PepsiCo's in-house agency, Creators League. This time, the new commercial will also feature her teenage son, Presley Gerber! "Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him", she told USA Today in a phone interview. Watch Cindy's teaser below.
The spot, called "This Is the Pepsi", features the return of the red sports auto, the small town gas station, Crawford's big hair whipping in the wind, and even the jean cut-offs.
The new Super Bowl advert is called "This Is The Pepsi", and is part of the drinks company's "Pepsi Generation" campaigning honouring its 120-year history and its place in pop culture. Not only is she starring in a Pepsi ad this year - 26 years after her first that aired during the 1992 Super Bowl - she's spawned equally lovely children, who have gone on to launch modeling careers of their own. Crawford will appear in a new 30-second, in-game spot during Super Bowl LII on February 4, that debuts the campaign. However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported.
In that commercial, which aired during Super Bowl XXVI and introduced a new-look Pepsi, Crawford pulls up to a small town gas station in a red Lamborghini.
"To include now my next generation, Presley, just makes it that much more familial feeling", Crawford told People. "I think probably that will be the highlight for me is just getting to see my dad", she said.
"Because your own jeans always fit you better if you've worn them awhile, so we just cut off my jeans and I got to keep my own jeans". "They've spent a long time creating all of these memorable moments and that's exciting for me to because I really do consider myself part of the Pepsi family".
Perhaps one of the most anticipated moments of the "Pepsi Generations" campaign is the return of supermodel Cindy Crawford.
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Ellington then made a tough layup to give the Heat a 90-89 lead with just 0.3 seconds left, eventually becoming the game-winner. Guard Tyler Johnson missed the Raptors' game because of a left shoulder strain and he is listed as questionable for tonight.
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Zero Sugar launched in April 2016, since when it has been largely responsible for the growth of the Coca-Cola portfolio. Diet Coke itself was down 6% in the same period, while PepsiCo's Diet Pepsi suffered even more with an 8% volumes drop.