ibusinesslines.com March 17, 2018

Samsung targets autonomous driving market with new products at CES 2018

12 January 2018, 10:31 | Jodi Jackson

CES: Samsung and Harman unveil new automotive solution

Samsung reveals 5G connected car plans, including Harman-developed Telematics Control Unit

Samsung wants the world to know they manufacture more than phones and televisions. It's called the MoodRoof, and it's actually part of the bigger Moodscape entertainment setup. Samsung notes that the Intelligent Digital Cockpit is created to merge the car's instrument cluster and entertainment systems into one, unifying the dashboard, automotive system controls, climate controls, media, and more within a single panel - all benefitting from Harman audio solutions, Samsung's Bixby assistant, and the cloud. Three dial controls also feature embedded OLEDs and below them sits a curved OLED screen for the typical controls you would normally see there. Samsung says that customization also helps to future-proof the platform. That's what we heard from dozens of companies at CES 2018, including Samsung Electronics (SSNLF), which is vying for a significant chunk of what some estimate will be a $7 trillion market by 2050. What does DRVLINE offer? In addition, bringing together HARMAN's iconic audio brands and capabilities paired with Samsung's leading display technologies will deliver enhanced audio and video experiences to consumers and professional end markets.

"In a vehicle, the human brain is constantly performing incredibly complex calculations while driving", said John Absmeier, SVP of Autonomous/ADAS Strategic Business Unit at HARMAN and VP of Smart Machines for Samsung Electronics. This technology is incorporated into the DRVLINE platform. The industry has made incredible advances in automation, yet in-car compute is still a long way from approximating the power of our brains.

The Harman Digital cockpit platform is capable of spanning the entire width of a car's dashboard, based on the prototype unit displayed at CES.

It also pairs with Samsung's Android operating system, allowing smartphone users to have all their subscription services, such as Spotify and Audible, seamlessly integrated into the car's infotainment system.

Samsung and Harman also announced two new technologies: Drvline and an automotive solution ready for the fifth-generation network.

When Samsung acquired HARMAN International for 8 billion in March past year, little did we foresee announcements coming from the coalition this early.

Other News

Trending Now

Dennis Kucinich Takes A First Step Towards Running for Ohio Governor
Dennis Kucinich (D-Ohio) is throwing his hat into the ring for OH governor, joining six other Democrats vying for the seat. Kucinich would be a high-profile candidate, but it's uncertain what his chances are on the Democratic ticket.

Pep Guardiola Claims Alexis Sanchez Will Stay at Arsenal This Winter
The 25-year-old is quoted by the London Evening Standard as saying: "Obviously, they are important - they are two big players". You judge a player on whether he played well or not and you comment on it after that.

OR beats Arizona St. 76-72 - Recap, Box score
The Ducks dominated the paint, outscoring Arizona State 38-16 inside and scoring 15 second-chance points on 15 offensive rebounds. Sophomore Mikayla Pivec has handled much of the point guard duties, and she hadn't played the position since the seventh grade.

Stone Challenges Sessions on Legalized Pot
Cannabinniers, a San Diego maker of marijuana-infused food and drink also expects slower investor interest in the short term. Kiernan says Sessions and the rest of the administration are picking the wrong fight with the wrong people.

1 injured in semi fire on I-65
Crews will begin milling to the pavement Wednesday evening, beginning repairs that will allow Interstate 65 southbound to reopen. According to Indiana State Police, the interstate was closed due to power lines being down at Chase Street in northwest Indiana.

WWE Rumors Roundup for Week of January 11 Ahead of Royal Rumble
The women's Rumble is set to consist of 30 competitors, just like the men's, but there aren't 30 females now on the main roster. Jinder Mahal with the victor going on to the finals at the Royal Rumble pay-per-view, against the victor of Roode vs.

Triple H comments on dinner meeting with Ronda Rousey
He spoke with the AP earlier today on her WWE status. I'm just a poor man latching onto TMZ scoops. We're having conversations", Levesque added.