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12 January 2018, 08:24 | Justin Tyler
Roku To Launch Own Voice Assistant & Expand Product Suite
Roku is developing its own voice assistant and will begin licensing its tech standards to other product makers in hopes of making it easier to expand consumers' home-streaming video setups. Roku Connect will allow soundbars, smart speakers, and other devices to connect wirelessly and work together as a unified home entertainment system. The platform will be licensed to third-party manufacturers of speakers and other audio hardware, similar to how Roku's television service is integrated into many popular smart TV brands. TCL, who is Roku's premiere TV partner, will be showcasing its first Roku Connect device at CES next week in Las Vegas.
The final thing the company said is that it will be able to launch its voice assistant by the fall of 2018, which will be offered as a free software update to existing Roku TVs and streaming media players. Roku is setting that up for single-room and multi-room audio set-ups and a way for those speakers to connect and integrate with Roku TVs and Roku streaming players.
Roku states that Roku TVs account for more than 20 percent of every smart TV sold in the USA over the first nine months of 2017.
According to Zacks, "Roku, Inc.is involved in creating streaming platform for delivering entertainment to the television". Roku confirmed TCL's devices will be the first to be equipped with Roku's entertainment assistant.
The organization will likewise take off something many refer to as Roku Connect programming, which will have an equipment prerequisite and will empower different manufacturers to fabricate items that associate with Roku's TV-driven framework. Moreover, it will release Roku Connect software to help manufacturers build devices that can connect to Roku's TV systems.
One advantage Roku has in its own space is that it already has a voice-operated remote control that could execute simple commands.
The Roku Entertainment Assistant likely won't be a full-fledged voice assistant like AmazonAlexa, Apple Siri, or Google Assistant, and focuses primarily on media control. Roku devices have had voice search for some time, but they've been limited to looking for content rather than controlling devices or getting additional information.
We're sure Roku has more to say about this new program as well as its streaming boxes and smart TV platform, so be sure to keep an eye on our CES coverage.
The two new platforms are called Roku Connect and the Roku Entertainment Assistant.
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