ibusinesslines.com September 26, 2018

Instagram is letting some users share their Stories on WhatsApp Status

12 January 2018, 05:29 | Jodi Jackson

Instagram is letting some users share their Stories on WhatsApp Status

Instagram is letting some users share their Stories on WhatsApp Status

The feature is said to now be tested among a limited number of people.

Facebook has said that there were more than 300 million daily active users of Instagram Stories.

The new feature, that is supposed to increase the popularity of both applications, is reportedly being tested by a small number of users.

Last October, Facebook extended the usage (and flexibility) of Instagram Stories - the Snapchat-like feature that lets you patch together photos and videos into a slide show - by making it easy to directly post a Story to Facebook. The number of combined users on both these platforms is nearly twice the size of Snapchat, which now has around 173 million daily active users. The report adds that an Instagram Story that is posted on WhatsApp as a Status will also be encrypted similar to the rest of the messaging app. There's no word yet on when exactly the feature is going to go live worldwide, but it's expected to see a wider rollout later in the year.

Social media giant Facebook is ruling the social space for a decade, and combined with Whatsapp and Instagram, the company has hardly any competition. One key advantage Facebook holds over Snapchat is the fact that it has multiple social platforms - Facebook itself, Instagram, WhatsApp, Messenger - to play with and so can offer this ability to post from one platform to another.

Instagram is letting some users share their Stories on WhatsApp Status

According to a Brazilian blog, Instagram is testing a way through which its users can directly post their Stories on WhatsApp.

The second reason is to increase the use of WhatsApp Status.

Snapchat is also working on "Stories Everywhere" feature. The reason behind this move is simple: "make it easier to share any moment with the people who matter to you".

Together, this could all help Facebook grow its overall engagement and traffic footprint.

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