ibusinesslines.com September 18, 2018

Bizarre: Ikea wants women to pee on ad to get discount

12 January 2018, 09:49 | Kelvin Horton

Bizarre: Ikea wants women to pee on ad to get discount

Bizarre: Ikea wants women to pee on ad to get discount

They've recently debuted another one of these promotions; this one promises to change someone's life forever-and that's not an exaggeration. And interestingly, this is doubling up as a pregnancy test. Instead of a simple change in color to indicate a pregnancy, a positive test result reveals a 50 percent off coupon on a crib.

How far would you go for the best deal?

If the person peeing on the ad is pregnant, a "family price" will appear, allowing them to purchase a Sundvik crib at a large discount.

The ad is now running in the Swedish magazine Amelia, according to Adweek.

Once a woman urinates on a strip in the ad, a discount is revealed only if she is pregnant, according to a story in Ad Week. Instead of assembling a piece of furniture, the store is asking pregnant women to pee on their newest ad in order to receive a discount code.

The concept works in basically the same way as a traditional pregnancy test, reacting to hCG hormone, which is found in pregnant women. The agency told AdWeek that for the interactive functions of the ad to work, Mercene Labs had to make several technical advancements.

Swedish agency Ã…kestam Holst, in cooperation with Mercene Labs, helped create the one-of-a-kind advertisement.

Like any other quirky idea that hits the internet and sets it ablaze, this Ikea ad soon took over the internet and became 2018's first viral moment.

The internet has reacted in disgust, amusement and confusion after Ikea launched an ad encouraging women to pee on it.

Other News

Trending Now

Many Oregonians outraged they now have to pump their own gas
Concerns ranged from not knowing how to pump gas to fears of smelling like gas or being attacked by hoodlums. Pumping your own gas is unsafe , that's why I always keep a katana behind my seat to deal with transients.

Abe arrives in Estonia on 1st leg of European tour
There were 47 South Korean comfort women at the time the deal was struck, but this figure now stands at 33. He added that he is traveling with representatives from more than 30 Japanese companies.

In US : Authorities to review its probe into Cuba 'attacks' on envoys
Republican Senator for Arizona, Jeff Flake, who met last Friday with Foreign Minister Bruno Rodriguez shared the same opinion. Charles Rosenfarb , the medical director for DOS's Bureau of Medical Services.

Dennis Kucinich Takes A First Step Towards Running for Ohio Governor
Dennis Kucinich (D-Ohio) is throwing his hat into the ring for OH governor, joining six other Democrats vying for the seat. Kucinich would be a high-profile candidate, but it's uncertain what his chances are on the Democratic ticket.

NC Governor Cooper Seeks Offshore Drilling Exemption
California Attorney General Xavier Becerra demanded Zinke to "immediately" remove California from the policy. During a visit to Manatee Technical College Wednesday, Gov.

Massive 146-inch TV introduced by tech giant
The Consumer Electronics Show kicks off at the end of this week and we will come again with the last CES news for you. For the uninitiated, the pixels on a MicroLED module are significantly smaller than a conventional LED display.

Thursday was Delhi's coldest day of season
Around 14 trains were cancelled, 60 delayed and 18 rescheduled due to the thick fog in several parts of the northern India . The intensity of fog reduced in the capital Wednesday, after two days of dense fog in the morning.