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Bizarre: Ikea wants women to pee on ad to get discount
12 January 2018, 09:49 | Kelvin Horton
Ikea Asks You to Pee on Its New Ad
They've recently debuted another one of these promotions; this one promises to change someone's life forever-and that's not an exaggeration. And interestingly, this is doubling up as a pregnancy test. Instead of a simple change in color to indicate a pregnancy, a positive test result reveals a 50 percent off coupon on a crib.
How far would you go for the best deal?
If the person peeing on the ad is pregnant, a "family price" will appear, allowing them to purchase a Sundvik crib at a large discount.
The ad is now running in the Swedish magazine Amelia, according to Adweek.
Once a woman urinates on a strip in the ad, a discount is revealed only if she is pregnant, according to a story in Ad Week. Instead of assembling a piece of furniture, the store is asking pregnant women to pee on their newest ad in order to receive a discount code.
The concept works in basically the same way as a traditional pregnancy test, reacting to hCG hormone, which is found in pregnant women. The agency told AdWeek that for the interactive functions of the ad to work, Mercene Labs had to make several technical advancements.
Swedish agency Åkestam Holst, in cooperation with Mercene Labs, helped create the one-of-a-kind advertisement.
Like any other quirky idea that hits the internet and sets it ablaze, this Ikea ad soon took over the internet and became 2018's first viral moment.
The internet has reacted in disgust, amusement and confusion after Ikea launched an ad encouraging women to pee on it.
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