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Men Paying To Have Their Private Parts Whitened
05 January 2018, 06:55 | Melissa Porter
Thailand on Map used to illustrate the story
He added that the department had instructed officials to investigate whether The Lelux Hospital had violated the Sanatorium Act which prevents private medical institutes from using a third party to advertise on their behalf.
"These days a lot of people are asking about it".
And the unconventional treatment has left social media baffled.
"The skin of the private parts is sensitive".
The Lelux Hospital's marketing manager Popol Tansakul told the BBC they began offering vagina whitening services four months ago.
According to a hospital which offers the service, about 100 men came to them every month to seek the laser whitening treatment which costs about US$650 (RM2,600) for five sessions.
Doctors have warned people paying for an expensive penis whitening procedure in Thailand that the treatment risks infertility and its effects are temporary.
The treatment uses a small laser to break down melanin in the skin.
Skin whitening laser treatments have been around for a long time, but were first primarily used to reduce the appearance of blemishes like lesions and moles or to reduce the appearance of vitiligo, a disease that causes the loss of skin color in blotches.
Although, it has become so popular in Asia, Thailand's health ministry has since issued a warning that the procedure is quite harmful to the reproductive system.
But the controversial treatment has caused a stir on social media.
"The obsession ... people nowadays can't embrace their own skin colour", said one Facebook user.
Her skin then turns black and another, paler woman walks into view of the camera, at which point the actress says: "If I were white, I would win".
One user said: "Errbody wants to have a light sabre".
A new penis whitening trend has hit the shores of Thailand, this trend encompasses brightening the future of your penis, according to a report.
The same hospital stirred controversy past year for touting beautification treatment called a "3D Vagina" in which the customer's own body fat is used to make genitalia more plump.
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