ibusinesslines.com March 20, 2018

Google pulls YouTube from Amazon Fire TV, Echo Show

06 December 2017, 01:13 | Jodi Jackson

YouTube is cutting access to Amazon FireTV on January 1

Google Starts Blocking YouTube on Fire TV, Echo Show

Is Google right to withdraw the YouTube app as a result of Amazon's actions?

"It should be about users of Google and Amazon, not Google and Amazon", said the person familiar.

The feud is the latest in Silicon Valley to put customers in the crossfire of major competitors. Amazon swears up and down it just wants to sell the devices that offer the best experience with its content, and that's the Fire TV lineup.

The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space. Whether or not this move will work, or further escalate this product war between Google and Amazon, remains to be seen. Google announced today that it has had it with Amazon and their selective selling and implementation of competing products.

The bad news comes via Variety, which reports that Google is cutting off Amazon's access to the popular YouTube app on the Echo Show speaker device and, starting in January, on the Amazon Fire Stick as well. "We hope we can reach an agreement to resolve these issues soon". "There is no technical reason for that decision, which is disappointing and hurts both of our customers", said Amazon in a statement obtained by The Verge.

Clearly, Google is ready to pull out all the stops in order to force Amazon into a business deal that can hopefully be beneficial for each party. Neither can its Chromecast video streaming device. Similarly, Amazon Prime Video doesn't support Google's Cast feature, making it hard to get video to a big screen for Android users. Not so with Google. But not only is the platform no longer on Echo Show, but Google is also pulling it from the Fire TV, and it looks like this isn't due to Amazon creating a custom UI for it. YouTube ultimately returned to the Echo Show in late November, though sources familiar with the matter tell TechCrunch that Amazon at the time implemented a workaround that wasn't authorized by Google.

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