ibusinesslines.com
ibusinesslines.com December 18, 2017


Disney Is Ending the 'Frozen' Short Before 'Coco,' But Not From Complaints

06 December 2017, 11:13 | Jodi Jackson

Disney is scrapping 'terrible' Olaf's Frozen Adventure short from Coco screenings to fans' delight

The movie “Coco” demonstrates that a movie about Latinos is best told by Latinos

Disney's unpopular 22-minute Olaf's Frozen Adventure will stop playing in front of the Pixar feature Coco as of December 8.

The 2013 film "Frozen", which featured Olaf the snowman, was wildly popular and grossed more than $1.2 billion worldwide. But the short has been met with multiple complaints about both its length and quality, and now it has been reported that Disney has asked theaters to no longer play it ahead of Coco.

So if you were planning on seeing Coco, sometime after December 8th would likely be best, unless you're particularly thrilled to spend an extra hour in the theater not watching your movie.

A representative for Disney confirmed that the short was always intended for a limited run. Cinemas will thus be able to programme an extra screening of Coco each day as a outcome.


'Please note that the run of Olaf's Frozen Adventure playing before COCO will end after 12/7.

In its note to theaters, Disney politely suggested that theaters try to fit in another screening of "Coco" each day now that 22 minutes has been shaved off its runtime after the short and trailers.

Disney, apparently, has figured that out, and reportedly chose to cancel the run of the Frozen short that has been playing before Coco since the newest Pixar movie made its Thanksgiving week debut. "All our ads and messaging called it as such". It was originally meant to be an ABC TV special, before the decision was made to release it alongside Coco. "It is longer than, I think, any other short that has ever been attached to one of these films", he told the Huffington Post. People have not been happy, and Disney is finally taking action.



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