So says Kantar Worldpanel ComTech, whose latest figures show that iOS' slice of the pie fell 8.5 per cent in the three months ending October, giving it a 33.9 per cent share of the United Kingdom market.
Android gained percentage points across markets up 4.3% in Europe, 8.2% in the USA, and 7.5% in Japan. If Apple was able to launch the phone on time, it probably would have, because delaying the release by over a month had a significant impact on the company's market share. A 4.4 percent hike in Spain, from a microscopic previous share of 7.9 percent, and small French and Italian dips helped Cupertino keep the EU5 region's overall plunge at a not-so-terrible 2.1 percent level.
"It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs the flagship iPhone 7 from 2016", said Dominic Sunnebo, global business unit director at Kantar.
While there is debate over whether the display on iPhone X is aesthetically pleasing, what is probably more concerning is that lack of apps that take full advantage of it.
[The increase in the percentage of older iPhones signifies] considerable pent-up demand within Apple's base. However, giants like Huawei, Xiaomi, OPPO, and Vivo must be feeling the tension as Apple has obtained a small, but noticeable 0.5 percent market share jump in China to 17.4 percent. Google-powered phones grew more than 8 percentage points year-on-year in the U.S., 10.4 in the United Kingdom, and only 2.5 in Germany, losing half a point in China.
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The Cypriots make the trip to Wembley while the Germans head to the Bernabeu both knowing a Europa League place is on the line. PSG is seeking a sixth straight group win and to rebound from a shock 2-1 loss to promoted Strasbourg in the French league.