ibusinesslines.com
ibusinesslines.com July 17, 2018


Delayed iPhone X launch hurt global iPhone share, Kantar says

06 December 2017, 12:37 | Jodi Jackson

The decision by Apple Inc.

So says Kantar Worldpanel ComTech, whose latest figures show that iOS' slice of the pie fell 8.5 per cent in the three months ending October, giving it a 33.9 per cent share of the United Kingdom market.

Android gained percentage points across markets up 4.3% in Europe, 8.2% in the USA, and 7.5% in Japan. If Apple was able to launch the phone on time, it probably would have, because delaying the release by over a month had a significant impact on the company's market share. A 4.4 percent hike in Spain, from a microscopic previous share of 7.9 percent, and small French and Italian dips helped Cupertino keep the EU5 region's overall plunge at a not-so-terrible 2.1 percent level.


"It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs the flagship iPhone 7 from 2016", said Dominic Sunnebo, global business unit director at Kantar.

While there is debate over whether the display on iPhone X is aesthetically pleasing, what is probably more concerning is that lack of apps that take full advantage of it.

[The increase in the percentage of older iPhones signifies] considerable pent-up demand within Apple's base. However, giants like Huawei, Xiaomi, OPPO, and Vivo must be feeling the tension as Apple has obtained a small, but noticeable 0.5 percent market share jump in China to 17.4 percent. Google-powered phones grew more than 8 percentage points year-on-year in the U.S., 10.4 in the United Kingdom, and only 2.5 in Germany, losing half a point in China.



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