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ibusinesslines.com July 23, 2018


Amazon Prime membership launches in Singapore

06 December 2017, 10:17 | Jodi Jackson

Amazon Prime membership launches in Singapore

Amazon launches Prime programme in Singapore

Fresh from its earlier Prime Now launch in Singapore, Amazon now wants its customers in the island country to hop on its Prime service at S$8.99 a month ($6.70).

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

Amazon declined to comment on when these options, offered under Free AmazonGlobal Saver Shipping, were officially terminated. While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the global selection, compared to over 50 million in the USA, with free shipping if they spend S$60 ($45).

"Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime global.

According The Straits Times, Singapore is the 16th country and the first in Southeast Asia to enjoy this service.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba (NYSE:) Group Holding. "We will keep making Prime better and better in Singapore, adding more selection, finding ways to make it faster and adding more benefits including great quality entertainment".


Apart from qualifying for unlimited free worldwide shipping on orders above S$60 on more than 5 million items from Amazon US via its Amazon Prime Now App, Prime members can also enjoy free two-hour delivery on orders over S$40, between 10am and 10pm daily. Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime.

Prime is Amazon's popular membership program that provides exclusive access to benefits such as fast shipping, streaming and gaming.

The Prime membership will entitle the customers of Singapore to have access to more than five million products listed on Amazon's site in the United States. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

E-commerce competitor Lazada had launched its own membership programme in April called LiveUp.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.



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