ibusinesslines.com
ibusinesslines.com October 21, 2018


Retailers brace as Amazon launches in Australia

05 December 2017, 12:38 | Justin Tyler

Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager of Amazon Australia.

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

While Amazon's launch is likely to shake up the retail environment, the fact that it has just one distribution centre for the entire country means, at first, the service will not be almost as comprehensive as the U.S. or United Kingdom version.

The selection at Amazon.com.au includes products offered by large Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

Free express delivery is available to overseas customers under subscription package Amazon Prime, which will not be available in Australia until mid-2018.

While Amazon's corporate offices, with 1,000 employees, are located in Sydney, Melbourne, Brisbane, Canberra, and Perth, the company's new fulfillment centre in Dandenong South will be the nucleus for product distribution.

But, as prices are offered by many different retailers on Amazon's website, others were no cheaper than existing Australian department stores, and some were significantly more expensive.


"It's not like it was a surprise, but I'm very much hoping this is a catalyst for change".

Amazon Australia has confirmed it will officially launch today, ending weeks of speculation over whether it would hit the go button before Christmas.

It's assumed the categories on offer will be expanded in the coming month.

The site will also give users access to Prime Video, Amazon's answer to Netflix. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love", Braeuniger added.

While recognising that the entry of Amazon will not be good for incumbent retailers, ACCC Chair Rod Sims has said it will be good for competition and therefore consumers.

Christmas shopping is a huge time for Australian retail with shoppers this year expected to spend up to $56 billion in the Christmas shopping period.

Amazon Alexa is the leading digital assistant on the market.



Other News

Trending Now

LaVar Ball pulls suspended LiAngelo out of UCLA
It's not the first time Lavar Ball has pulled a child out of school, as he pulled LaMelo out of high school to home-school him. Lonzo Ball, the oldest of the three brothers, is now a rookie with the Los Angeles Lakers after spending one season at UCLA .

EA is making much-needed improvements to Star Wars Battlefront II
Iden Versio's campaign will continue on December 13th in the Resurrection chapter which charts the rise of The First Order. Finally, players will have the ability to earn triple the previous daily limit of credits in Arcade Mode, totaling 1,500.

Today's Google Doodle created to teach kids how to code
It's created to be less intimidating than typical programming languages, but just as powerful and expressive. They can also share their projects in an online community with millions of other kids around the world.

Altered Carbon: Netflix Dystopian Drama Gets Start Date
The show is reportedly Netflix's most expensive series to date and this new trailer definitely has my attention. Consciousness can be digitized, human bodies are interchangeable and death is no longer permanent ...

India, US share common set of values, says Obama at Delhi Townhall
Obama arrived on Tuesday in Shanghai, where he was to speak at a business conference before traveling to Beijing to speak at an education event.

United Kingdom government bans all Russian anti-virus software from Secret-rated systems
Theresa May said last month that Russian Federation was attempting to "weaponise information" and threaten the worldwide order. He advised that "a Russia-based provider should never be used" for systems that deal with issues related to national security.

US Defence Secretary Mattis arrives in Pakistan
Qamar Javed Bajwa, separately, during his day-long visit, the second tour of a high profile USA official in less than a month. Asked if Mattis set any timelines, the official said the urgency of the matter was communicated.