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ibusinesslines.com July 23, 2018


Lamborghini Wants in on the School Run SUV Market

05 December 2017, 08:39 | Jodi Jackson

Lamborghini Wants in on the School Run SUV Market

Lamborghini Wants in on the School Run SUV Market

The Urus marks Lamborghini' third model, the first Super Sports Utility Vehicle, creating a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

The vehicle company, known for speedy luxury cars in an iconic yellow shade, finally joined its peers in adding an SUV or crossover to its portfolio when the Urus was unveiled in Italy yesterday.

Urus has a 650 horsepower, 626 lb. ft. of torque between 2250-4500 rpm and 4.0 liter V8 twin-turbo engine.

The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

The body shape is also quite sharp, with the frameless doors displaying the sports car-inspired design and a sleek look that means good aerodynamic efficiency.


It is Lamborghini's first SUV since the LM002, which it built between 1986 and 1993. The luxury auto maker has said that the first deliveries of their new Urus will start in the spring of next year.

LamborghiniA promotional image for the Lamborghini Urus. High-quality leather, alcantara, carbon fibre, and polished woods are replete throughout. Customers can also opt for a 21-speaker Bang & Olufsen audio system. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium. "We are spot on time with the right product", he said.

Urus could be the entry-level model for Lamborghini and the company has estimated the annual sales around 3,500 which are equal to 2016's combined sales of its Huracán and Aventador. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV", Lamborghini CEO Stefano Domenicali said in a statement.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said a year ago.



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