ibusinesslines.com March 20, 2018

Google to hire thousands of YouTube moderators as criticism over content mounts

05 December 2017, 03:23 | Myron Mathis

YouTube Will Add More Human Moderators To Stop Its Child Exploitation Problem

YouTube Will Reportedly Make Advertisers Pay More To Ensure Placement On Top-Level Videos

Google-owned video-sharing site YouTube will hire 10,000 people to keep a check on the negative content on the platform.

Earlier this year, advertisers fled the site after ads appeared next to extremist content.

In November, confectionary maker Mondelez (NASDAQ:MDLZ), Lidl, Mars and other consumer goods producers joined the boycott after The Times newspaper found YouTube was showing clips of scantily clad children in conjunction with the ads major brands.

The Prime Minister, Theresa May, and her French counterpart Emmanuel Macron have promised to fine internet companies if they did not step up their efforts to remove terrorism-related content. Vidoes flagged by the software could lead to the uploader becoming ineligible for generating ad revenue.

YouTube has been criticised in recent weeks about allowing offensive and disturbing content to be uploaded to its platform.

According to Wojcicki, YouTube spent previous year "testing new systems to combat emerging and evolving threats" and invested in "powerful new machine learning technology", and is now ready to employ this expertise to tackle "problematic content".

"We need an approach that does a better job determining which channels and videos should be eligible for advertising", she said. In 2018, it'll start publishing reports containing data on the flags it gets, along with the the actions it takes to remove any video and comment that violates its policies.

"We are also taking aggressive action on comments, launching new comment moderation tools and in some cases shutting down comments altogether", Susan Wojcicki said in a blog post.

The company will also continue to work with the National Center for Missing and Exploited Children (NCMEC) to report potentially illegal behaviour to law enforcement, said Wright.

The company, she said, has developed "computer-learning" technology that can identify videos with extremist content or content that risked the safety of child users.

At the time YouTube also said it was developing a way to redirect users searching specific keywords on the website to playlists featuring videos that counter extremist content.

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