While Jones supported the Papa John's CEO, it's clear the company saw enough negative reaction to create an apology.
On Tuesday, Papa John's Pizza said in a series of tweets "The statements made on our earnings call were describing the factors that impact our business and we sincerely apologize to anyone that thought they were divisive. That definitely was not our intention", Papa John's wrote.
Like many sponsors, we are in contact with the National Football League and once the issue is resolved between the players and the owners, we are optimistic that the NFL's best years are ahead.
The chain then used an emoji for the middle finger, "those guys".
Several prominent figures criticized Schnatter for his initial insensitive comments, insinuating that pizza sales are more important than taking a stand against racism and police brutality - the reasons behind the majority of players protesting during the anthem. More players began kneeling after President Donald Trump said at an Alabama rally last month that team owners should get rid of players who protest during the anthem.
"Leadership starts at the top, and this is an example of poor leadership", he added, apparently calling out commissioner Roger Goodell.
"The NFL leadership has hurt Papa John's shareholders".
Despite the pizza chain's efforts Tuesday to address the criticism over those remarks, some social media users weren't convinced.
Papa John's Pizza is the fourth largest take-out and pizza delivery restaurant chain in the United States.
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