ibusinesslines.com
ibusinesslines.com November 20, 2017


Facebook introduces Stories for groups, events segment

14 November 2017, 09:11 | Justin Tyler

Facebook is killing Messenger Day and consolidating it with Facebook Stories

Facebook is killing its standalone Snapchat clone in Messenger and putting the feature everywhere else

The company says this will make it easier for users to share content across both services, while also noting that some people were already under the impression that stories posted to Messenger were also posted to Facebook. Facebook then made a decision to launch a similar feature to its main app called Facebook Stories, then to WhatsApp called Status, as well as on its Messenger app called Messenger Day.

Meanwhile, Facebook is also launching Facebook Stories for its stripped app for the developing world, Facebook Lite.

The idea remains the same: users can post images or videos which disappear after 24-hours. Well, put quite simply: Stories are now a tool that can be used to share personal experiences with groups, events, or pages - and they allow friends, family, or individuals with similar interests to collaborate on a communal snapshot of what an event or day in the life looked like not just to one person but to many.

Now Stories shared on Facebook can be posted to Messenger and vice versa.

Capitalising on the shortfalls of Snapchat Stories, Facebook aims to enable greater interaction across the app, thereby creating sharing opportunities for its users form different demographics and encourage original content sharing, rather than generic link sharing.


And before we forget, Facebook is introducing collaborative stories for groups and events. Going forward, all replies to Stories as well as Facebook Camera messages will be directed through Messenger.

Update: This post has been updated to clarify Stories from Groups, Events and Pages will not be available in Messenger.

Whereas Instagram Stories has proven popular, Facebook Stories seemingly hasn't.

Facebook started adding the Stories feature to its suite of apps, including WhatsApp and Instagram, last year. Parent company Snap Inc. has failed to meet Wall Street's expectations in recent quarters and is planning a major redesign of Snapchat for next month to kick-start growth again.



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