ibusinesslines.com
ibusinesslines.com July 17, 2018


Competition coming for Uber as Lyft expands to Toronto

13 November 2017, 07:15 | Justin Tyler

Ride-sharing service Lyft said Monday it is planning to launch in Toronto in December in its first foray outside of the U.S. The company and Uber rival announced the news in a blog posting.

'Before you know it, Lyft will be coming to you live in Toronto, ' the company said in a blogpost, without giving a launch date.

Its planned expansion, however, could lay the groundwork for further disputes at city hall, much like those that have plagued Uber's efforts to operate in Toronto and the GTA for years.

Given Lyft's staying focused on Toronto, it's unclear whether or not you can go truly insane and order a ride to, say, Vancouver. The company is also beginning to sign up potential drivers now in advance of its rollout of its service.

Lyft was founded in 2012, and gained recognition using fuzzy, pink moustaches that decorated drivers' cars. although it has since abandoned that branding.


However, the firm has bigger ambitions.

On Thursday, he described progress in talks with regulators in London, who in September refused to renew Uber's operating license.

Lyft and Alphabet already have a relationship through a partnership Lyft struck with Waymo, Alphabet's self-driving vehicle unit, in May.

This year, Lyft has raised $1.6bn in financing, with contributions from Alphabet's investment arm and Canada's Public Sector Pension Investment Board, among others.



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