ibusinesslines.com January 16, 2018

The iPhone X has the best smartphone display ever, says DisplayMate

09 November 2017, 07:52 | Justin Tyler

Image Source CNET

The Broken iPhone X

Numbers by analysts at Canalys reveal that for the first time ever, the Plus model won – the iPhone 8 Plus outsold the iPhone 8 in the third quarter of 2017. While these components make the iPhone X the most expensive smartphone Apple has built, margins should be roughly in line with last year's iPhones, considering the starting price of $1,000.

Apple shipped an estimated 11.8 million units of the new iPhone 8 and iPhone 8 Plus devices during the third quarter, which was well below the combined 14 million shipments of the iPhone 7 and 7 Plus during the same period previous year.

Canalys Analyst Ben Stanton stated for the report that "Shipments of older devices, such as the iPhone 6s and SE, saw an uptick in Q3". Apple is clearly making a portfolio play here.

Apple rolled the dice and released two new versions of the iPhone this year, and so far, that strategy isn't paying off, as the iPhone 8 looks to be a rare misstep by the world's most valuable company. The Apple iPhone 7 is the second most used (7.19%).

While Canalys has not provided a forecast related to the best-selling smartphones for the fourth quarter, we have a strong feeling that the iPhone X is going to be taking that top spot.

Meanwhile, the figures also suggest that people are increasingly gravitating towards larger handsets these days. The 8 Plus is the first iPhone Plus model to out-ship its smaller sibling in a single quarter, says the research firm. Oppo's A57 and R11 were number four and five on the list with 7.8 million and 7.2 million units shipped respectively. This implies that component costs as a percentage of the device's retail price would stand at 37%, compared to about 35% for the iPhone 7 and 36% for the iPhone 8 Plus.

ScientiaMobile compared usage data for all Apple iPhone models over the last quarter.

Samsung overall is by the biggest smartphone vendor, shipping 82.8 million smartphones for the quarter, giving it a 22 percent share of the market. Canalys notes Samsung's J-Series, which are popular in India and the Middle East, drove its growth. Apple, Google, Huawei and others have all introduced new smartphones with 18:9 displays and thin bezels.

Stanton interestingly added that "As the battleground at the high end moves toward AI and AR, Samsung is behind, and needs to catch up with competitors such as Huawei and Apple".

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