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ibusinesslines.com July 16, 2018


Federation Internationale de Football Association and Madden could move to subscription-based services

09 November 2017, 10:23 | Jodi Jackson

Federation Internationale de Football Association and Madden could move to subscription-based services

Electronic Arts

Although we now receive new installments of popular sports series such as Madden, FIFA, and National Hockey League on a yearly basis, new comments from EA suggest that this business model might not continue to be the norm in the future.

EA has already seen the benefits of its EA Access subscription service, and it has experimented with a mobile Madden NFL game that is regularly updated.

In the interview, EA chief Andrew Wilson suggested the idea that in the future, EA might instead turn Federation Internationale de Football Association and Madden into a "365-day, live service", where players might pay either a subscription fee, or purchase DLC updates, to keep their version of the game relevant and up-to-date.

"There's a world where it gets easier and easier to move (gaming code) around - where we may not have to do an annual release", Wilson told Bloomberg TV host Emily Chang. Wilson compared the new subscription model like a "365-day, live service". The tools are in place for one of the top third-party companies in the video game industry to try something revolutionary with some of the biggest third-party franchises. Roster updates to games such as "Madden" and "FIFA" are the most obvious examples, but other games, such as the recently released "Destiny 2", receive such massive content updates that they become entirely different games than they were on release day.


Are you one of the gamers that picks up the new Madden every year? Instead of buying it every year, you might be able to pay a regular fee or download free content.

EA has been exploring the subscription model for some time now. On PC, that subscription service takes the form of Origin Access, which costs $4.99 per month and allows gamers to play much of EA's library of games. The EA CEO argued that there's a lot to consider when it comes to streaming games.

This is pure speculation on my part, but it's possible that persistent Madden and Federation Internationale de Football Association titles could be added to EA's existing subscription services at a premium price, much in the same way that Hulu offers channels like HBO at an additional monthly cost.



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