ibusinesslines.com
ibusinesslines.com November 19, 2017


Assassin's Creed Origins' sales doubled over its predecessor

09 November 2017, 04:09 | Jodi Jackson

UPDATE 1-Ubisoft beats its second-quarter sales target

'Assassin's Creed Origins' Sells Twice as Fast as Previous Game

But it was "too soon" to raise the guidance for full-year sales of 1.7 billion euros as first half sales amounted to only 466 million euros.

Meanwhile, Xbox recently confirmed that "Assassin's Creed" for the Xbox 360 will receive enhancements for the Xbox One X. Microsoft announced in a post that "select Xbox 360 games" can be enjoyed in their newly-launched super console "at higher resolution, 9X the original pixel count, and with expanded color details".

It said the latest instalment of its open world Assassin's Creed game series, "Assassin's Creed Origins", released at the end of October, had sold twice as many copies as its predecessor "Assassin's Creed Syndicate" during the first 10 days since its premiere. In comparison, Assassin's Creed Origins first week of sales in the United Kingdom as noted by GFK Chart-Track, managed to sell on par with the previous game.

Also of note are the successes of Rainbow Six Siege and Ghost Recon Wildlands, both of which performed better than expected thanks to continued updates and support from their developers.


The game also saw significantly more digital sales which represented 35 percent of its entire distribution, compared to 15 percent for "Syndicate". Recurrent spending (read: microtransactions) was up as well. "This winning content strategy drove a 66% surge in our sales for the first half of 2017-18 - largely exceeding our targets - as well as a sharp increase in our earnings", said Yves Guillemot, co-founder and CEO of Ubisoft. The story expansions are scheduled for January and March 2018, alongside already planned free content.

Guillemot should wait and find out how well Far Cry 5 sells before leaping to conclusions about future fiscal growth.

"The quality of our new releases is the result of our effort to transform our model and make our business more profitable and recurring".



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