ibusinesslines.com July 17, 2018

AMD Loses Raja Koduri To Intel

09 November 2017, 12:21 | Justin Tyler

Koduri's official position will be a Senior VP where he will oversee Intel's Core and Visual Computing Group. With AMD essentially spinning the Radeon Technologies Group into its own entity, Intel now leveraging AMD graphics technology, and a top-level executive like Koduri responsible for said graphics tech switching teams, we have to wonder how the relationship between Intel and AMD's RTG with evolve. He would also serve as general manager of a new cutting-edge computing solutions initiative. That part of the job will be in direct competition with AMD and Nvidia.

Undoubtedly Koduri has had quite a lot of time working with Intel staff over recent months thanks to the newly announced Intel Core processors with AMD Radeon graphics.

Meanwhile, in perhaps the only news that can outshine the fact that Raja Koduri is joining Intel, is what he will be doing for Intel. At the bottom, the company wants to extend their existing iGPU market into new classes of edge devices, and while Intel doesn't go into much more detail than this, the fact that they use the term "edge" strongly implies that we're talking about IoT-class devices, where edge goes hand-in-hand with neural network inference.

Intel isn't new to the GPU space, as it has attempted to become a formidable player in that market before. The company has tried this route twice before; once in the early days with the i740 in the late 90s, and again with the aborted Larrabee project in the late 2000s. Intel's new visual computing chief architect will officially start in his new role in December. Which is to say that Intel doesn't have access to the midrange market or above with their iGPUs.

Following on previous reports that Intel partnered with long-time rival AMD to integrate Radeon graphics straight into the next generation of Intel mobile CPU's, the iconic chip maker has announced that beyond this partnership, it has moved to target the high-end discrete GPU space as well.

Those aside, it'll be interesting to see what the Intel Core and Visual Computing Group will come up with in the coming years. What that means in human language is that he'll be in charge of putting some logic and coherence into Intel's heretofore fragmentary and disjointed efforts to compete with AMD and Nvidia, the two leaders in graphics technology. He'll also work to develop "high-end discrete graphics solutions" for a range of computing segments.

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