ibusinesslines.com
ibusinesslines.com October 23, 2017


Samsung might unveil Bixby 2.0 on October 18

13 October 2017, 04:53 | Justin Tyler

Samsung's Bixby 2.0 development is underway with a new exec at the helm

Samsung appoints new executive for Bixby development

This, however, may change in the near future: Samsung is said to be releasing an upgraded version of Bixby dubbed Bixby 2.0.

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald.

The Bixby development group's current head, Rhee In-jong, who is also the Chief Technology Officer of the company, is believed to be replaced by Chung but Samsung quickly denied the idea. But the new features of the digital assistant is still unrevealed at this moment.

Samsung recently appointed a new executive for the development of its voice assistant Bixby in a move to enhance the performance of the assistant which is facing a lackluster response from the market.


Before joining the group, Chung led a mobile platform and solution lab at Samsung Research America located in Silicon Valley from 2015. It can understand and speak about eight languages, hoping to take on Siri and the Google Assistant. "We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0", Koh Dong-jin, Samsung Mobile chief, was quoted as saying.

The Google Assistant has a swathe of machine learning tech and power behind it and is arguably the smartest smartphone-based virtual assistant available.

Samsung is planning to introduce Bixby 2.0 at its developer conference on October 18, according to the Korea Herald. The lack of third-party support and sluggish voice commands makes it feel like an unfinished product; even Samsung admits that its own digital assistant still has room for improvement.

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.



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