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Facebook adds food ordering to fuel your social addiction
13 October 2017, 06:25 | Kelvin Horton
Courtesy of Facebook Getty Images
They are combining various delivery services such as ChowNow, EatStreet, Delivery.com, Olo and DoorDash.
Facebook is taking a cue from Amazon.com (AMZN), which recently announced a partnership with Olo, a provider of order and pay technology to thousands of US locations.
If you're too lazy to visit a restaurant, or even open your favourite food ordering app, Facebook now lets you place orders for delivery or pick up directly from its app and website. If not, you'll be able to sign up for a Delivery.com account directly in the Facebook app, the company says.
Customers can order take-out or delivery from restaurants including Jack in the Box, Panera, and Five Guys. Each will offer up its wares in the new Order Food section, that is being added to the Explore menu.
When a user wants to order from a restaurant that has a partnership with more than one delivery service, they can select which service they'd like to use and pay for the food through the delivery service. All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app.
Today, Facebook confirms that the Order Food option has been in testing since a year ago, and, after adding more partners and responding to user feedback, it's rolling out across the U.S.to all users on iOS, Android and desktop. The new service is rolling out today on iOS, Android and the web.
Facebook has been developing a deeper relationship with food ordering businesses for some time. The value for Facebook is obvious; the company hopes you'll fill your craving and then keep swiping through your news feed with your greasy fingers.
You'll just have to continue leaving the Facebook app if Seamless is your usual go-to.
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