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Tim Cook states technology not yet advanced enough for AR glasses
12 October 2017, 01:51 | Justin Tyler
Apple CEO Tim Cook feels that technology to make smart AR glasses 'in a quality way' does not exist today
However, report also said that Cook had gone for the interview to promote the company's own programming language Swift. It doesn't enable anything that has never been done before in AR, but it is meant to greatly increase ease of development of AR applications for one of the most robust software markets in the world-the iOS App Store.
Cook has been a vocal supporter of AR for some time, claiming its impact on consumer technology will be more profound than that of virtual reality (VR), despite the latter taking an early lead with hardware like the Samsung Gear VR and HTC Vive. Even as many developers are creating AR apps for ARKit on iPhones or for Google's ARCore platform, others are focused on platforms like Microsoft's Hololens and Windows Mixed Reality platform, which have some capabilities the iPhones don't.
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Cook sees the slow start for ARKit (Ikea, measuring apps, a handful of AR games) as a repeat of how the App Store launched and grew. But none have been advanced enough to compare to the experience of trying on a handsome matte foundation or tricky pair of pants in store.
According to Cook, shopping will undergo a huge transformation thanks to AR and he thinks that no industry would be left untouched. Cook says the company has no plans to build the giant database of clothes, shoes and other goods that would make it possible. "'We don't have a plan to collect all of these objects, but I know companies who are working on that for their products", Cook said. While stating AR "absolutely will" be a part of future shopping, he said Apple isn't actively pursuing a presence in the retail space. But Cook's statement to the newspaper means that Apple-branded smart AR glasses are just that - rumours.
"There are rumors and gossip about companies working on that, and we obviously don't talk about what we work on". In typical fashion, he did not disclose any information about the products that Apple now have in development but he did say that the technology to create augmented reality smart glasses "in a quality way" does not yet exist. "We don't give a rats about being first, we want to be best in creating people's experiences".
"Anything you would see on the market any time soon would not be something any of us would be satisfied with", he toldThe Independent.
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