ibusinesslines.com March 18, 2018

Tim Cook states technology not yet advanced enough for AR glasses

12 October 2017, 01:51 | Justin Tyler

Apple CEO Tim Cook feels that technology to make smart AR glasses 'in a quality way' does not exist today

EXCLUSIVE: Apple's Tim Cook On The Future Of Fashion & Shopping

However, report also said that Cook had gone for the interview to promote the company's own programming language Swift. It doesn't enable anything that has never been done before in AR, but it is meant to greatly increase ease of development of AR applications for one of the most robust software markets in the world-the iOS App Store.

Cook has been a vocal supporter of AR for some time, claiming its impact on consumer technology will be more profound than that of virtual reality (VR), despite the latter taking an early lead with hardware like the Samsung Gear VR and HTC Vive. Even as many developers are creating AR apps for ARKit on iPhones or for Google's ARCore platform, others are focused on platforms like Microsoft's Hololens and Windows Mixed Reality platform, which have some capabilities the iPhones don't.

If I were a French student and I were 10 years old, I think it would be more important to learn coding than English.

Cook sees the slow start for ARKit (Ikea, measuring apps, a handful of AR games) as a repeat of how the App Store launched and grew. But none have been advanced enough to compare to the experience of trying on a handsome matte foundation or tricky pair of pants in store.

According to Cook, shopping will undergo a huge transformation thanks to AR and he thinks that no industry would be left untouched. Cook says the company has no plans to build the giant database of clothes, shoes and other goods that would make it possible. "'We don't have a plan to collect all of these objects, but I know companies who are working on that for their products", Cook said. While stating AR "absolutely will" be a part of future shopping, he said Apple isn't actively pursuing a presence in the retail space. But Cook's statement to the newspaper means that Apple-branded smart AR glasses are just that - rumours.

"There are rumors and gossip about companies working on that, and we obviously don't talk about what we work on". In typical fashion, he did not disclose any information about the products that Apple now have in development but he did say that the technology to create augmented reality smart glasses "in a quality way" does not yet exist. "We don't give a rats about being first, we want to be best in creating people's experiences".

"Anything you would see on the market any time soon would not be something any of us would be satisfied with", he told The Independent.

Other News

Trending Now

Ozil's representatives confirm positive Arsenal contract talks
Also, Chile star Alexis Sanchez is yet to extend his contract with the FA Cup holders amid interest from Manchester City. The Gunners are set to be without Shkodran Mustafi for the game as the defender's thigh injury continues to be assessed.

Former Bergen Catholic star Jarrett Guarantano to start at QB for Tennessee
The Vols had a bye week to prepare and get ready, and Jones recently called the bye week one of the best he's had. Quinten Dormady has been benched in favor of Jarrett Guarantano and Dormady is now considering transferring.

7th Pay Commission: Centre announces 'Diwali bonanza' for 7.58 lakh teachers
"Teachers of all centrally funded deemed universities and 43 central universities to get benefit of 7th Pay Commission ". The revised pay scale would cost about Rs 9,800 crore to the exchequer.

Does the IMAX standee for The Last Jedi feature a major spoiler?
Lenovo and Disney are tying up with UAE operator Etisalat to offer " Star Wars: Jedi Challenges", an augmented reality product. But the IMAX standee is the first time we've seen Luke actually depicted on the opposite and ominous side of the Force.

Trump Will Nominate Kirstjen Nielsen to Head DHS
Neither the White House nor Nielsen responded to requests for comment on the plans, which were first reported by Politico . Former DHS Secretary Tom Ridge - the first person to ever hold the position, which President George W.

Federal extension keeps ME licenses valid as federal ID
Only about half the states are compliant, and Pennsylvania will require more extensions to avoid residents being affected. Department of Homeland Security will follow through on promises to work with Minnesota as it implements the law.

The Swift Life Is Taylor Swift's Own Social Network
The Swift Life is going into beta testing soon, and aims for widespread release sometime in "late 2017", according to the company. Kim Kardashian should better hold on tight to her crown because Taylor is coming.